MUMBAI, INDIA — Continuing to champion progress with purpose, empowering talent, and driving standout results for clients, Omnicom Media Group (OMG) India partnered with LinkedIn to train and certify its employees as “LinkedIn Certified Marketing Insiders.” OMG India is the first agency in India to pioneer this initiative with LinkedIn, marking yet another milestone in its journey to upskilling its team and driving transformative experiences for its clients.
The initiative called #OMG100Insiders was launched to empower OMG India’s talent with demonstrated insider knowledge of LinkedIn advertising and upskilling them with the expertise vital to an ROI-based planning and strategy approach for brands, through its comprehensive modules of “Fundamentals,” “Marketing Strategy,” “Content,” and “Creative Design.”
In today’s dynamic marketing landscape, creating a network of engaged and knowledgeable marketers is critical to success – a concept that is central to this initiative. OMG India’s certified team is now empowered to further enhance their skill set through the LinkedIn Certified Marketing Expert certification to become the future generation of B2B marketing thought leaders.
Kartik Sharma, Group CEO at Omnicom Media Group India, said, “The marketing landscape is constantly evolving and demands agility on our part. Through best-in-class upskilling opportunities and digital leadership initiatives like #OMG100Insiders, we continue to unlock new dimensions of growth and champion our culture of being our clients’ most trusted partners and unlocking value and business outcomes for clients.”
OMG India continues to accelerate its learning curve, enabling its talent to stay ahead of the curve in India’s ever-evolving marketing landscape. This achievement follows on the heels of it being the first agency network to be recognized as a Meta Certified Company in July 2024 and being awarded the coveted Marketing Science and Media certifications.
