MANILA, PHILIPPINES – Hybrid integrated marketing solutions firm Optimax Communications Group (Optimax) proudly marks its 7th anniversary in the industry as one of the frontrunners in creativity and innovative communications. From its humble beginnings to becoming a force at the forefront of the industry, Optimax continues to redefine the landscape of integrated marketing communications with bold strategies and breakthrough campaigns.
“As we mark this important milestone, we at Optimax are, more than ever, dedicated to delivering exceptional communication strategies that elevate our partner brands and connect them to their audiences in meaningful ways,” said Optimax General Manager Ela F. Chua.
Founded in 2018 as a spin-off entity of DDB Group Philippines‘ media agency Touch XDA, Optimax founded its roots in media services to its first major client, SM Supermalls. Today, it has evolved into a full-fledged integrated marketing communications (IMC) powerhouse, serving a diverse clientele across multiple industries.
Optimax’s transformational journey began in 2021 when it took the helm as the digital agency of the Philippine National Bank (PNB), one of the country’s largest and most enduring financial institutions. The agency played a pivotal role in launching the New PNB Digital App, a game-changing initiative that propelled the bank’s modernization. The campaign not only achieved its strategic goals but also earned the prestigious Excellence Award at the 19th Philippine Quill Awards—an affirmation of Optimax’s ability to merge innovation with results-driven execution.
Building on this success, Optimax spearheaded PNB’s 2023 brand refresh campaign, “Every Step Together,” an emotionally resonant initiative that deepened customer trust and reinforced the bank’s mission to empower Filipinos toward financial prosperity. The campaign’s impact was undeniable, earning the Best Branded Digital Ad honor at the 46th Catholic Mass Media Awards (CMMA) and contributing to PNB’s recognition as the Most Admired Financial Provider of the Year in the Philippines by the International Business Magazine Awards. PNB was also named the Best Bank in the Philippines in Forbes’ 2024 list of the World’s Best Banks.
With its rapid expansion into various aspects of marketing communications, Optimax has continuously demonstrated its ability to lead brand transformations. Most recently, the agency played a key role in the Philippine launch of BYD, the world’s leading electric vehicle (EV) brand. In early 2024, Optimax executed a high-impact market-entry strategy that generated almost 20 million in reach across awareness platforms, amassed over 100 million impressions, and, most importantly, delivered industry-leading sales results for BYD’s EV lineup.
As proof of Optimax’s pedigree in the field of IMC, the team guided AC Mobility’s KIA SONET launch to a resounding success. In just seven months, the Kia Sonet has achieved impressive sales, with 3,823 units sold.
Driving the growth of its client brands over the past seven years, Optimax has experienced exponential growth as well—expanding its client base, increasing revenues, and strengthening its team.
“What started as a lean agency of 10 professionals has now grown into a powerhouse of 47 dedicated marketing experts, each committed to driving brand success through excellence in communication. The goal is clear, and that’s to be the preferred agency in optimizing business opportunities. That’s why Optimax continues to make campaigns where data and creativity come together to tell impactful brand stories. The journey has been nothing short of extraordinary. And this is just the beginning.” said Chua.
With an unyielding spirit of innovation and a relentless pursuit of excellence, Optimax Communications Group continues to shape the future of marketing communications in the Philippines and beyond. As it looks ahead, the agency remains steadfast in its mission to push boundaries, inspire change, and deliver marketing solutions that create lasting impact.
