MANILA, PHILIPPINES – In a new move for the wine and spirits industry, Pernod Ricard Philippines is introducing digital labels across its entire brand portfolio, setting a new benchmark for consumer transparency and responsible drinking advocacy in the country.
The innovative initiative integrates QR code-enabled digital labels on renowned brands such as Beefeater Gin, Jameson Irish Whiskey, Ballantine’s Scotch Whisky, Chivas Regal, and Absolut Vodka. These scannable codes direct consumers to dedicated online portals, offering detailed product information, responsible drinking guidelines, and health recommendations—empowering Filipinos with the knowledge they need to make informed choices.
“In today’s fast-paced world, Filipino consumers seek easy access to reliable product information. With our digital labels, we’re making this possible by providing key details at their fingertips,” shared Hadyu Ikrami, Head of Legal, Public Affairs, Communication and S&R, Pernod Ricard Philippines. “This initiative supports the Philippines’ digitalization efforts while reinforcing our commitment to responsible drinking. By providing consumers with easy access to essential information, we empower them to make informed choices and enjoy convivial moments responsibly.”
Filipino consumers can expect:
- Product Transparency: Gain insight into ingredients, alcohol content, and sourcing.
- Responsible Drinking Tips: Access expert guidelines on safe and mindful alcohol consumption.
This initiative marks a major milestone for the global wine and spirits industry, positioning Pernod Ricard as a frontrunner in digital innovation and corporate responsibility.
For years, Pernod Ricard Philippines has been at the forefront of responsible drinking advocacy, with campaigns like “Drink More Water” encouraging mindful consumption. The launch of digital labels amplifies this mission, reinforcing the company’s dedication to reducing harmful drinking habits through education and transparency.
This initiative is part of Pernod Ricard’s broader global strategy of corporate premiumization—fostering meaningful social interactions through informed and responsible consumption.
Pernod Ricard is a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality.
