MANILA, PHILIPPINES — In aid of restoring normalcy to those affected by Super Typhoon Carina, Procter and Gamble’s Ariel launched the “Cycles of Care” to provide free laundry services to the community. In partnership with Save5 Laundromat and Beko Washing Machine Brand, the multi-day event served over 13,000 families who needed clean clothes, beddings and blankets for their homes.
Among the beneficiaries was Grace Remodano, who recounted how they couldn’t leave their house because the flooding was so severe, describing it as being “higher than a person’s height,” with water levels that reached well above their heads. “Lahat ng gamit namin nabasa. Ang hirap po talaga,” Grace said. (All of our things got wet in the flood. It was so hard for us)
“Through Ariel’s ‘Cycles of Care’ free laundry services, we are helping affected families restore normalcy in their lives and homes by providing access to clean clothes and beddings that were stained and muddy from the floods. This is especially needed by those without access to clean water and electricity after the typhoon. Ariel Laundry Detergent is great at stain removal and is a trusted laundry detergent for washing machines,” said Ralph Morales, Ariel Philippines Brand Director.
Beko provided washing machines for the free laundry services in Barangay Tumana, Marikina City. This community is one of the city’s heavily flooded areas due to the Marikina River’s overflow. “We’re happy that we were able to help ease the worries of Marikeños through Ariel’s “Cycles of Care” where we use Ariel Liquid Detergent, our trusted laundry brand for our washing machines,” said Ghie Papa, Beko Philippines Brand Communications Manager.
Ariel Philippines collaborated with Save5 Laundromat to activate 100 Save5 branches in this relief program. The partnership recorded over 27,000 washing machine cycles and over 216,000 kgs of stained, soiled, and muddied clothes washed and cleaned using Ariel Laundry Detergent across the participating branches.
“Ariel’s “Cycles of Care” is a meaningful way to help communities that were affected by Super Typhoon Carina. P&G and Ariel Philippines’ generosity and dedication to helping the community during these challenging times are truly inspiring,” said Ryan Lim, Save5 Laundromat President.
Residents who availed the free laundry services expressed their gratitude. Grace added, “Nakatipid po kami sa paglalaba sa tulong ng Ariel. Ang laki po ng pasasalamat namin.” (We were able to save money and time with the help of Ariel. We can’t thank them enough)
Another affected resident, Eden San Diego, added that providing them access to clean clothes and blankets restores a sense of normalcy and allows them to focus on rebuilding their lives.
P&G also donated its brand products for health and hygiene, such as soap, shampoo, and diapers, to affected cities, barangays, and evacuation centers. These donations were facilitated through collaborations with government and non-governmental organizations such as the Department of Trade and Industry (DTI), Philippine Red Cross (PRC), Manila Water Foundation, World Vision Philippines, and the GMA Kapuso Foundation.
