MANILA, PHILIPPINES — Philippine Airlines (PAL), the flagship carrier of the Republic of the Philippines, has partnered with the Singapore Tourism Board (STB) to promote travel to Singapore. To officially formalize this collaboration, the full-year partnership was signed at the Makati Shangri-la in Manila on August 20.
This partnership launches a year-long lineup of exciting activities, featuring an array of riveting experiences in Singapore for both first-time and repeat travelers accompanied by PAL’s world-class flying experience. The activities include a campaign with content creators Laureen Uy and her husband Miggy Cruz, as well as lifestyle blogger and fashion designer Camille Co, complemented by a limited-time seat sale.
Terrence Voon, Executive Director of Southeast Asia at STB, commented on the collaboration process between STB and PAL in a brief interview with adobo Magazine. “The discussions [with PAL] are always quick to form [an] alignment and quick to decide what our common objectives are, [which] shows that there is a strong understanding between the two countries. More broadly, I think tourism is a key pillar that fosters the exchange of culture, people, and friendships.”
In terms of what to look forward to in this year-long partnership, Terrence said, “I think PAL [has] got a great brand awareness in the Philippines as the national airline. We want to tap into that brand affinity Filipinos have for PAL and their love for Singapore to share with them what’s new and coming up in Singapore.”
Capt. Stanley Ng, President and Chief Operating Officer of PAL, said, “Philippine Airlines is thrilled to once again partner with Singapore. Its dynamic culture has inspired the travels of countless Filipinos across our years of operations. Building on our shared success, we look forward to working together to create more opportunities for more Filipinos to experience how Singapore continues to be a world-class leisure destination.”
Melissa Ow, Chief Executive of STB, added, “The Philippines is one of Singapore’s key markets and has recovered strongly with the support of longstanding partners like Philippine Airlines. They have been instrumental in reinforcing Singapore’s position as a vibrant lifestyle destination, where ordinary moments are transformed into extraordinary experiences. We are excited to bring our partnership with Philippine Airlines to the next level, and to welcome more Filipino travelers to Singapore soon.”
The Philippines ranked as Singapore’s sixth largest source market for tourism last year, acquiring 700,000 visitor arrivals and marking an 84% recovery from 2019. As of June 2024, Singapore has welcomed close to 390,000 Filipino visitors.
New attractions and experiences that await travelers to Singapore include:
- Bird Paradise, a wildlife park with over 400 species of birds
- illumi, the world’s largest multimedia illumination event (September 2024)
- Harry Potter: Visions of Magic, an interactive art experience (Q4 2024)
- Minion Land in Universal Studios Singapore (Q1 2025)
- Disney Adventure by Disney Cruise Line (2025)
