SYDNEY, AUSTRALIA — Creative innovation studio R/GA Australia has launched its Search Intelligence offering, which aims to assist brands in staying ahead in the rapidly evolving landscape of consumer search behavior.
Brands are reassessing their digital strategies as traditional search methods wane due to the rise of AI and Gen Z’s inclination towards social media for immediate, relatable information. Unlike conventional SEO approaches, R/GA’s Search Intelligence is strategically driven to uncover untapped opportunities, guiding brands to identify genuine demand and tailor products to meet authentic customer needs.
Marc Williamson, Director of Data at R/GA Australia, said, “The conventional use of SEO is evolving, prompting CMOs to prioritize authentic customer experiences. Our approach is strategic, not merely tactical. We’re not just adding meta; we’re defining how pages are built to create a robust foundation for future growth strategies. Our focus is human-centric, bridging the gap between marketing and product by connecting with people, not just machines.”
R/GA’s response includes three key offerings to enhance brand visibility across all search and social formats: Category Intelligence, which uncovers Australian motivations using search data; Audience Sizing and Acquisition, which links search insights to product strategy with measurable outcomes; and Platform Alignment/Enablement, which ensures digital platforms effectively engage both Gen AI and search users.
R/GA’s Search Intelligence currently supports clients in automotive, financial technology, and government sectors. Led by Marc Williamson and Eliot Koey, Search Intelligence Lead offers extensive experience in data and digital marketing. Senior Analysts Nicolò Zanellato and James Binnie, along with Analysts Anshula Bains and Seamus Collins, and Search Analyst Deepu Madhusudhanan, contribute to the team’s expertise.
Michael Titshall, CEO of APAC at R/GA, added, “Search is going through a huge change, and consumer behavior is in flux. R/GA’s Search Intelligence offering prioritizes a customer-centric growth strategy, focusing on actual people and impact rather than clicks. We’ll help brands identify new audiences, find new ways to connect with people, and optimize experiences to stand out in a competitive market.”
