MANILA, PHILIPPINES — Robinsons Hotels and Resorts (RHR), a business unit of Robinsons Land Corporation, is set to significantly expand its upscale and ultra-luxury portfolio with a substantial PHP 10 billion investment over the next few years, adding over 990 room keys to its portfolio. This strategic investment includes the launch of ultra-luxury hotel NuStar in Cebu, the lifestyle brand Grand Summit in key locations such as Cebu and Pangasinan, and the highly anticipated Fili, the first and only Filipino-owned five-star hotel brand, in Bridgetowne, Metro Manila.
These developments will not only solidify Robinsons Hotels and Resorts’ position as a leader in the hospitality sector but also elevate its standing among globally recognized brands catering to a wide range of market segments. The PHP 10 billion investment is poised to drive long-term growth, enhance guest experiences, and position RHR as a key player in the country’s thriving tourism and real estate sectors.
With 30 properties in 20 cities and municipalities nationwide, RHR remains the largest and most diversified hotel group in the Philippines. “Our growth is closely aligned with the Gokongwei Group’s commitment to offering the best hospitality options across all travel segments,” said Barun Jolly, Senior Vice President and Business Unit General Manager of Robinsons Hotels and Resorts. “We are dedicated to delivering elevated luxury and branded stay experiences across the country.”
Fili Hotel
As the first Filipino five-star hotel brand, Fili Hotel stands as a symbol of Philippine excellence in hospitality. Nestled within Cebu’s premier NUSTAR Resort complex, Fili has been recognized for its architectural design, receiving the prestigious Best Hospitality Architectural Design award at the 18th Property Guru Asia Property Awards.
“Fili is a heartfelt project that celebrates Filipino hospitality while setting a new standard in international luxury,” said Jolly. The upcoming Fili Hotel in Bridgetowne, Metro Manila, will soon rise alongside the Opus Mall and the iconic Victor statue.
NUSTAR
NUSTAR, an ultra-luxury hotel brand, will complete the NUSTAR Resort complex in Cebu, catering to discerning local and international guests who seek personalized, world-class experiences. “Robinsons Hotels and Resorts will continue to elevate Filipino hospitality, setting new benchmarks in global excellence,” added Jolly.
Grand Summit Hotels and Resorts
Grand Summit is a lifestyle brand that blends local culture with art and design to provide a unique, unpretentious luxury experience. Grand Summit Gensan, which opened in 2021, offers a deep connection with the local culture while providing an elevated hotel experience. Two additional Grand Summit properties are set to open in Cebu and Pangasinan, with Grand Summit Cebu completing the NUSTAR Resort complex and Grand Summit Pangasinan bringing upscale hospitality to the region alongside the expansive Robinsons mall.
