MANILA, PHILIPPINES — Shake Shack is throwing a big bash for five years of “Standing For Something Good®” in the Philippines.
It was back in May 2019 when it opened its first outpost in the country, a flagship Shack located in Central Square in Bonifacio Global City. Since then Shake Shack has opened in seven locations in Metro Manila, expanded the menu to include juicy chicken sandwiches (white and dark meat!), an exclusive Ube Shake and limited-time culinary offerings, and launched its own ordering site at shakeshack.ph. There is also that not-to-be-forgotten one-day only Chef Collaboration last November 2023 with Toyo Eatery.
“Reaching our five-year milestone is an incredible achievement, and we owe it to our growing Shack community. We’ve been through a two-year global pause, and it was the hard work from our dedicated Shack teams and the continuous support from the Shack fans that kept us going and being the driving force behind our success. And for that, we’re truly grateful,” shared SSI Group, Inc. President and CEO Anton Huang.
A Shack Fiesta unlike any other
Proudly keeping it real with the best, premium ingredients, Shake Shack’s limited-time birthday menu is inspired by a Filipino favorite: Sisig. From May 10 to July 10, 2024, customers can savor local flavor at all Manila Shacks for dine-in, takeaway, delivery, and online ordering:
Customers can sink their teeth into the Crackle Shack Burger (PHP 385) — a 100% all-natural Angus beef patty topped with sisig sauce, red onion, green chili, and crispy bagnet chicharron. The sisig sauce is a harmonious blend of savory, tangy, and slightly spicy flavors, reminiscent of the rich, sizzling goodness of sisig. With a right balance of acidity from calamansi, depth from soy sauce, and a kick from chili peppers, the sauce elevates every bite of the burger, creating a burst of crispy and meaty flavors.
The Crackle Shack Fries (PHP 290) is also added to the picture. These are crinkle-cut fries smothered with sisig sauce, red onion, spicy green chili, and crispy bagnet chicharron.
Dubbed “Crackle Shack” by Jose Simbillo, the winner behind the “Name that Burger Giveaway,” these limited-time offerings will leave diners with a satisfying cracklin’ crunch to every bite. And what better way to wash them down than with these local thirst quenchers:
- Guava Lemonade (PHP 170 for small and PHP 210 for large) – Shackmade lemonade blended with sweet guava puree. Available starting May 01 and for a limited time only.
- ShackMeister Ale (PHP 200, 330ml bottle) – a light, hoppy beer, exclusively brewed for Shake Shack by Engkanto Brewery
And what’s a meal without dessert? Starting May 10, Shack fans across Metro Manila will now be able to enjoy the country exclusive Uuube-by Baby Concrete (PHP 270 for single and PHP 375 for double), featuring vanilla frozen custard blended with ube, coconut creme, ube cookie, macapuno, sago pearls, and crispy pinipig, crowned with leche flan.
Shack and the Arts
Shake Shack stands firm in its commitment to Stand For Something Good® through its continued partnership with Ayala Foundation Inc., benefiting CENTEX, to provide holistic educational programs that promote student, parent and teacher development for underserved Filipino children. “Ayala Foundation is dedicated to our mission to build communities that thrive. Supporting DepEd through CENTEX, we aspire to help students realize their full potential and contribute to national development,” said Tony Lambino, President of Ayala Foundation.
As a headlining component of its fifth year Anniversary campaign, Shake Shack collaborated with local talented illustrator and designer Jethro Olba, together with Ayala Foundation and CENTEX, for the Shack Meets Art: Shack X Centex Design Competition. Held at CENTEX Batangas last March 22, the competition saw eight groups competing to design the newest Shack Swags. The winning design showcases the Shack Jeep and Shack Fiesta characters drawn by Jrex Mendoza, Driana Krystal Banta, Sophia Ysabelle Castillo, Mel Arexiandrei Maranan and Princess Elyza Raz. Recognized for his distinctive style characterized by squiggly lines and artwork inspired by pop culture of yesteryears, Jethro Olba lends a playful and nostalgic touch on the design to render an updated look to the Shack PH visual icon. These visual cues will be featured in the Shack tees and sticker packs of which 5% of its sales from May 10 to 17 will go to CENTEX.
This creative collaboration with Jethro can be extensively seen on the other Shack Anniversary swags featuring fun tote bags and umbrellas as well as on the Crackle Shack menu packaging. A visual narrative of the joy and nostalgia associated with local fiestas (or festivals), the artist’s design depicts a whimsical imagery of bayanihan or the Filipino communal spirit whilst embracing diversity, inclusivity and youth.
Shack at first flight
Soon enough, Filipinos will have reasons to check in early as Shake Shack opens its eighth branch in NAIA Terminal 3, pre-departure. Opening this May, first-time or frequent flyers can get their fill of ShackBurgers, Cheese Fries and Shakes before jetting off to another destination.
Be part of the celebration and sign up on shakeshack.ph to join these exclusive events and get latest updates on the Shack NAIA opening. Just make sure that you have a departure ticket:
- Be one of the 100 Shack guests to register for our Shack Send Off activity and get free dibs on a Shack meal before you fly
- Be one of the first 50 guests to line up during the Opening Day and score free Shack x Auro Chocolate bars
- Purchase any burger (beef or chicken) during the Opening Day and snag free fries from 7:00 am to 11:59 pm.
“We invite the Shack community to come celebrate with us, to create more opportunities to Stand For Something Good and to simply appreciate the joys of being and gathering together in a space that serves good eats and fosters uplifting experiences,” concluded SSI Group President and CEO Anton Huang.
Specialty Food Retailers, Inc. (SFRI) is the exclusive franchise holder of Shake Shack in the Philippines. SFRI is a member of the SSI Group.
