MANILA, PHILIPPINES — SVEN – The Digital 1st Agency is committed to making digital refreshing for all, this time with fintech powerhouse GCash. As the finance super app celebrates 20 years, GCash and SVEN look forward to a new era on social where it resonates even stronger with the 94 million Filipinos it empowers.
GCash, the country’s leading finance super app, has come a long way. From being an SMS money transfer platform, it’s now an essential tool for Filipinos to enable their everyday financial progress. Keeping with its mission of bringing financial progress to Filipinos, GCash is looking to level up how it forges deeper connections with its audience on social media, seeing the potential of real impact through meaningful interactions on this platform.
Fueled by that vision, GCash is now tapping into SVEN’s unique youth-powered approach to transform how it engages with, relates to, and inspires its users. SVEN, Scandinavian for “Youth,” combines youth energy with Digital 1st expertise to enable its brand partners to stay ahead of the social curve. This same differentiated framework of the agency has sparked breakthroughs for some of the Philippines’ most impactful brands on social today, such as NBA, Spotify, SM Supermalls, and Lazada.
The fintech innovator has begun reinventing its social approach by wearing the Youth H.A.T. for all kinds of audiences: Humor, Authenticity, and Trend Awareness – with successful disruptive plays during key cultural moments such as #PasukanNaBitinPa for back-to-school where the brand played with all things bitin, a Filipino colloquial term that means “insufficient” to drive awareness on GCash Loans; a Petsa de Peligro social series that embraces the realities of not having enough money in time for the next payday applied to different GCash features; smart and fun youth-driven O2O activations focused on money management empowerment for the next gen; among others.
With the landmark GCash 20th anniversary celebration wrapping up, this social partnership is just getting started. “The vision and intentionality of GCash to make financial services inclusive for all inspires us and we’re all for supporting this! Our goal is to enable the brand to really connect deeper with Filipinos on social, creating more than just a utility-based relationship and one that’s rooted in a deep understanding of everyday life and all its ups and downs,” shared Raizelle So, SVEN’s Chief Creative and Strategy Officer.
Neil Trinidad, GCash Chief Marketing Officer, shared, “Seeing GCash become a lifeline for Filipinos is both humbling and inspiring. We’re here to empower even more people across the nation, tapping into what matters to them most. By being social-first, we’re set to stay top-of-mind and close to the heart of every Filipino, connecting with their daily hustle and celebrating their wins, big or small.”
As GCash marks two decades of innovation and service, SVEN is more than ready to be the all-in-one youth-powered agency to contribute to this legacy with its refreshing and bold take on digital and social. “There’s so much in store in 2025, and we can’t wait for Filipinos to experience GCash in even more ways, on social and beyond!” Neil added.
