MANILA, PHILIPPINES — SVEN, “The Digital 1st Agency,” ends the year with another big reveal: its TrAIlblazer Project. Drawing from the insatiable curiosity of the new generation, the youth-driven agency launched this program midway into the year and now with proof of concepts available, SVEN is determined to hone what artificial intelligence can do for brands, agencies, and the entire advertising industry.
“We asked ourselves: ‘How do we maximize AI and where do we draw the line’? We’re determined to make the most out of AI while also understanding how to utilize it in the most responsible way,” shared Chief Executive & Innovation Officer Arvi Villacin. “Aligned with our goal of making digital refreshing, we’re committed to making digital life easier for those who work within the industry and brands who want to be first in their digital pursuits.”
Committed to bringing fresh tech and fresh thinking to partners and Filipinos, SVEN employs AI to transform how it brings rich experiences, with the end goal of expanding to also enable those in the industry in its TrAIlblazing Trio framework:
Cognitive AI for strategy
To guide thinking and agility to pivot, SVEN now utilizes Cognitive AI to enable data-driven strategizing across teams. AI has become a central part of the strategy-building process: from analyzing brand mentions on a bigger scale and turning insights into actionable solutions, to forecasting trends and identifying new opportunities. Teams now craft data-driven and timely strategies that ensure both agency and brands always stay ahead of the curve.
Beyond planning, brands have used SVEN’s Cognitive AI tech to create enriched digital-powered O2O conversations and interactions with its customers. A tech retail brand successfully launched an AI-powered onsite welcome assistant that helps customers navigate different stores and the latest products available through real-time, one-on-one conversations, while an automotive brand expanded its media performance tenfold with the use of AI data.
Generative AI for creativity
SVEN’s Gen AI seamlessly integrates 14 powerful AI capabilities to transform creative processes from start to finish. With tools for ideation, persona creation, voice synthesis, real-time engagement, and audiovisual production, the “Digital 1st Agency” opens new horizons for storytelling, campaign development, and immersive brand experiences. From concept development and interactive dialogues to unexpected, innovative approaches, Gen AI tech supports each stage of the creative journey, reshaping how brands build meaningful connections with their audiences.
This trailblazing tech has been utilized by SVEN this year for retail, airline, automotive, and financing brands to generate the simplest concept art for the most complex virtual influencers who can speak, interac,t and even be activated live during events.
Adaptive AI for efficiency
Finally, to simplify repetitive, time-consuming tasks, the TrAIlblazer Project’s Adaptive Tech enhances efficiency across all teams. From project tracking and deliverable monitoring to fraud detection and proactive security measures, Adaptive AI empowers the agency to work smarter, not harder. An FMCG brand has successfully implemented SVEN’s tech for nationwide promos, resulting in a turnaround of 1440 times faster and 39.8% savings per customer action.
Through the TrAIlblazer Project, SVEN is reshaping workflows and pushing the boundaries of work and craft, potentially setting new standards for brand and agency experiences now and into the future.
