DUBAI, UAE – The Do Collective is setting its sights on the Middle East as the agency announces its expansion into Dubai. With a growing client roster and an increasing demand for agile creative solutions in the region, the UAE launch marks a strategic move for the independent agency, already thriving in Sydney, Melbourne, and London.
Founder and Director
Driving the Dubai expansion is a strong lineup of new clients, including leading importer African + Eastern, cashback platform Mimojo, and Ego Pharmaceuticals Middle East. Founder and Director Ben Walker’s extensive experience in the region further strengthens the agency’s entry, positioning The Do Collective as a powerhouse for brands seeking bold, results-driven campaigns.
Walker said: “The expansion to Dubai has been driven by the city’s immense growth potential and strategic position as a gateway to the Middle East and North Africa. Dubai offers access to diverse, rapidly growing markets, which directly align with The Do Collective’s ongoing approach of driving action for brands.”
Adding to its leadership strength, The Do Collective has appointed seasoned marketing and creative strategist Ginny Jackson as General Manager for the UAE. With nearly two decades of global experience, including Global Head of Creative Delivery at Incubeta in Dubai and leadership positions at VMLY&R MENA, Jackson brings industry insight and an impressive track record working with brands like Coca-Cola, Disney, and GSK.
the UAE
Commenting on her appointment, Jackson said: “I’m excited to be joining The Do Collective as one of its founding members in the UAE. For me, it’s a bit of a homecoming. Starting my career in a small, independent agency nearly 20 years ago shaped my view on what an agency should be – a combination of great people, great clients, brilliant work and enjoying the ride along the way. While my time at global agencies over the past decade has provided incredible opportunities, the growing demand for agile, independent agencies in the UAE feels like the right moment to build something our way. Ben and I have known each other for over a decade – we’re very aligned on our values, the cultural importance of ‘agency life’ and our mission to just get the job done. I am excited to embark on the journey ahead and see what 2025 has in store for us.”
Since its 2022 inception, The Do Collective has quickly grown to become a global, full-service agency, working with a range of clients including Maxwell & Williams, BlueScope, Bumble, QV Skincare, Clipsal and Kmart/Target, among others.
