AUCKLAND, NEW ZEALAND — The Sweetshop has launched its brand-new website designed in collaboration with Gladeye, the renowned New Zealand-based digital experience agency that recently added another prestigious purple pin to their collection at the Best awards this year making it three in total.
This new website represents the culmination of an eight-month journey to rebrand and refresh for the global production company. “I think on my second week at The Sweetshop, Mel and I sat down and decided, the websites gotta go, it’s just not reflective of the great brand within, it’s been an immense project to sink our teeth into, really diving into what makes The Sweetshop tick,” said Karlie Fisher, Head of Global Brand.
“It’s always a challenge to fold your entire brand into a website,” said Melanie Bridge, Global Co-CEO at The Sweetshop. “We wanted to bring back great design, effortless navigation, and have the site reflect an immersive editorial style, we knew that Gladeye would be a great creative partner to bring this vision to life.”
At the heart of The Sweetshop’s new website lies an exclusive peek into the creative genius of its directors. “We wanted the website to showcase the incredible creativity of our Directors, they are all so uniquely nuanced, the whole rebrand focused on nurturing the personal brands of each director, allowing you to not only appreciate their work but also get to know them as individuals,” said Karlie. “We know great creative is born from collaborative partnerships and with the new website we hope to show agencies and clients a more holistic, intimate view of our talented directors.”
Conrad Blight, Engagement Director at Gladeye, said, “The Sweetshop is an iconic creative brand. We’ve loved working alongside Mel and Karlie to express that in digital design. We wanted to convey Sweetshop’s brand essence while having their directors’ incredible visuals always foregrounded.”
“Finally, our new website is live and I’m bursting with pride, not just for its aesthetics but for its seamless functionality,” said Melanie. “It’s more than a website; it’s our digital shopfront, a work of art that encapsulates the very essence of our brand. Beyond showcasing our directors’ impressive portfolios, it delves deep into their stories through insightful articles and even offers a peek into our global ice spaces. More than anything, it’s designed to be curated on the fly, and we are already updating stories, articles and work on a daily basis, so there will be fresh things to read and see whenever you visit.”
In the past year, The Sweetshop has embraced many exciting changes, including the appointment of the dynamic founding partners Melanie, and Sharlene George to Global Co-CEOs, to the opening of a brand-new office in Bangkok.
