MANILA, PHILIPPINES — Global Japanese apparel retailer UNIQLO marks its 40th anniversary with the latest transformation of its LifeWear favorites as it continues to evolve and bring about lighter fits, increased comfort, and greater functionality through new materials. For its 2024 Fall/Winter LifeWear collection, UNIQLO is centering on the theme “Timeless Tones,” blending classic styles with modern designs, creating items destined to be favorites for years to come.
The theme takes inspiration from places known for their unique character and where discoveries are always around the corner. First is the Scottish capital of Edinburgh where the locals pride themselves on mixing different patterns and materials, followed by the Swedish capital of Stockholm, celebrated for its modern tonal styles.
“We are excited to showcase to all of you our newest season collection. Featuring the theme of ‘Timeless Tones,’ we aim to bring a fresh approach to our LifeWear and showcase timeless classics. True to our LifeWear philosophy of designing clothing to make life better, these new pieces showcase our innovation to evolve classic items in terms of fit, comfort, and functionality,” said Geraldine Sia, UNIQLO Philippines’ Chief Operating Officer.
The collection allows for a more modern, versatile look by layering colors and combining textures. What’s more, by embodying the personas of Edinburgh and Stockholm, as well as the lifestyle of its people, UNIQLO promotes the spirit of “Timeless Tones” through three sub-categories:
- Neo-Tradition: Classic LifeWear is given a new look with new silhouettes and new styling expressing omfortability with pieces from the Wide Pants Collection as well as the function bra tops and lightweight 3D Knits.
- Neo-Nordic: The collection features styling and items that seamlessly go between indoor and outdoor activities. Introducing the newest technology PUFFETCH, the pieces enable warmth through lighter material that is comfortable and compact. It also allows movement without being limited by the cold with the range of HEATTECH categories, from the base HEATTECH to the Extra Warm and Ultra Warm varieties.
- Sport Utility Wear: Offering functionality and versatility that allows one to stretch to their limits, the UNIQLO Sport Utility Wear presents a new level of comfort whether on the go or on the couch. The DRY-EX Crew Neck Short Sleeve T-Shirt is meant to stay dry and warm at all times while the W’s Ultra Stretch AIRism shorts combine easy movement with peak comfort and style. The UNIQLO Sports Utility Wear also offers Ultra Stretch and UV Protection features.
For more on the UNIQLO 2024 Fall/Winter LifeWear Collection and its “timeless tones,” check out #UniqloPH and #LifeWear by visiting their website and checking out the Facebook and Instagram pages.
