MANILA, PHILIPPINES — Uniquecorn Strategies, the Philippines’ first and only startup-focused public relations (PR) agency, marked its second anniversary. To commemorate this milestone and signify its evolution, the agency unveiled a new logo featuring a fully-grown unicorn. This transition from its original logo reflects its journey from its nascent stages to its current formidable position, encapsulating its vision of transformation within the startup ecosystem.
Over the past two years, Uniquecorn Strategies has distinguished itself by introducing a fresh approach to public relations tailored for startups. Its expertise encompasses crafting compelling narratives, securing media coverage, crisis management, and establishing a robust online presence, all while adapting to the ever-evolving PR landscape.
Established in 2021 by its founder, Dean Bernales, Uniquecorn Strategies has grown from a modest two-person startup to a twelve-member team of dedicated professionals. The agency has been behind some of the most robust startup PR campaigns in the Philippines, collaborating with an array of local and international brands.
“We are profoundly grateful to our clients, partners, and, most importantly, our team, for believing in our vision and making this milestone possible,” said Dean. “Our strategic partnerships have been the backbone of our success, propelling us forward in an industry that’s always in flux.”
Emphasizing collaboration as the cornerstone of its growth strategy, Uniquecorn Strategies has forged impactful partnerships with the Philippine startup movers, including The Final Pitch, LaunchGarage, Startup QC, The Philippine Blockchain Week, The Blockchain Council of the Philippines, and Archipelago Labs, underlining its commitment to nurturing the country’s startup landscape. Moreover, the PR agency served venture-backed startups, such as Great Deals E-commerce Corp., Tier One Entertainment, PDAX, Mober, and Packworks, as well as US-based billion-dollar companies Instructure and Riot Games, treating them not merely as clients but as integral partners in mutual growth.
Recognizing the achievements borne from this growth momentum by industry peers, Uniquecorn Strategies was distinguished as one of the Rising Stars by One Mega Group’s The Business Manual. This award honors exceptional companies and entrepreneurs who have demonstrated substantial growth over the past year, propelled by innovative approaches and positive influence within their respective fields.
In itheir second year, the Uniquecorn Strategies team has actively expanded their role as industry thought leaders. They have participated as panel speakers at prominent events such as those organized by Startup Amplify and the Intrigue MAdTech Summit 2023 in both Manila and Ireland. Through these platforms, they have imparted invaluable insights to the startup community, offering guidance on effective strategies in branding, communications, and public relations.
In early 2023, the company announced a global expansion, establishing Uniquecorn Worldwide Limited in London. This global reach, representing startups like Tevent and Butter, further solidifies Uniquecorn’s commitment to supporting startups on a global scale.
As Uniquecorn Strategies embarks on its third year, the agency remains steadfast in its mission to foster innovation and deliver exceptional results for startups. With a dynamic team, a proven track record of success, and an unwavering commitment to supporting emerging businesses, Uniquecorn Strategies anticipates reaching even greater milestones and providing impactful integrated communications solutions for clients in the Philippines and across the globe.
