MANILA, PHILIPPINES — Recognized as a pioneer in redefining wedding videography and same-day edit videos, visual storyteller Jason Magbanua has helped professionalize the wedding production industry. He was able to shift the mindset of his clients including top local celebrities, make them appreciate the beauty of same-day wedding clips, and turn hours-long raw footage into ten-minute tear-jerking short films.
In his recent talk at the 2023 Ad Expo organized by the Ateneo Collegiate Society of Advertising, Jason shared that it was a long journey getting to where he is now. “It’s amazing, from being a wedding videographer who started billing PHP5,000, now I charge around PHP200,000. But don’t look at the destination or where I am now, look at all the pain, struggle, and everything that I’ve been through. At the end of the day, it’s all about the hustle.”
With a teaching background, Jason feels comfortable sharing tips and life hacks as an industry leader. For instance, his advice for starting videographers is to, “Dress up well because you want to be recognized as a professional who charges a significant amount of money. You have to look the part.” As his way of paying it forward, Jason also helps aspiring videographers with his knowledge of camera brands, editing platforms, and even lighting setup and tricks.
As Jason’s influence grew, so did the surge of inquiries from brands and partners. He acknowledged that it was outside his expertise because he doesn’t consider himself an influencer. That was the moment he knew he needed help and thus, the partnership with Gushcloud Philippines was born.
“I got a call from Gushcloud and they pitched to represent me. I’m a wedding videographer so to be able to get guidance in the content creator industry like, ‘Here’s our plans for you; the reasons we believe in your brand; and here’s what’s lined up for you—all you have to do is sign.’ It took me a while and I had to ask, ‘Is this what I want? Is this a great fit?’ Thankfully, signing with Gushcloud was just the perfect pairing. I feel taken care of. I know that I’m partnering with brands that are aligned with my values and what I represent,” said Jason.
Jason attests to how Gushcloud takes care of him and its other talents, from representation, management, and finalizing brand deals, to pricing and billing. He confidently vouches that his best interest is always the agency’s top priority.
“Our talents are the focus of what we do. They are the underpinning of our business. So as much as we want to be very brand-driven, we are very much talent-driven as well. Gushcloud’s vision is to ‘Create Tomorrow’s Positive Influence.’ As a partner, we want to be able to create a stronghold for content creators and talents. In Jason’s case, we ensure that from a business standpoint, he’s getting paid and he’s getting paid the right amount. Similarly, we make sure that the brands that we affiliate with are those that he truly patronizes, so the partnership is more authentic and mutually beneficial,” said Jamie Paraso, Gushcloud Philippines Country Director.
