Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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adoboPicks January 2026: In the age of AI, creativity reminds us what it means to be human
The first month of the year often sets the tone for the creativity that will shape the months ahead. This…
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AXA UK, Leo UK expose the hidden language of financial abuse in new awareness campaign
LONDON, UK – AXA UK, in partnership with Leo UK, has launched “What they say. What we hear”, an awareness…
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ARSLA, Fred & Farid Paris turn a simple gesture into a defiant stand against ALS
PARIS, FRANCE – Raising your middle finger usually takes half a second and almost no thought. Unless you have ALS. ALS…
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Saatchi & Saatchi launches playful Oreo Creme Egg Cookie campaign
LONDON, UK – Saatchi & Saatchi’s and Mondelēz International have launched Born of Two Icons, a playful new campaign spotlighting the…
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Already 100,000 LOVER5 for the Renault 5 E-Tech Electric and this is only the beginning
PARIS, FRANCE – Since its global debut at the Geneva Motor Show in February 2024, the Renault 5 E-Tech electric…
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Serious people are annoying, except when it comes from Allianz
PARIS, FRANCE – Insurance is serious business. Sometimes, a little too serious. For its first collaboration with the Buzzman agency,…
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Pizza Hut’s new pasta is officially Italian-approved — depending on which Italian you ask
DUBAI, UAE – Pizza Hut has just launched pasta. Yes, the same Pizza Hut that Italy frowns upon has now…
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UFC, Leron Leron Sinta launch rated SPG sauce: A sweet and spicy spaghetti sauce made for grown-ups
MANILA, PHILIPPINES – NutriAsia Incorporated, through its iconic UFC brand, has launched its first-ever Sweet and Spicy Spaghetti Sauce, developed…
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O Boticário, AlmapBBDO unites Kaká, Cannavaro to launch Malbec Black Legend
SÃO PAULO, BRAZIL – In a year marked by narratives about excellence, with the eyes of the world turning to…
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TBWA\Singapore, FairPrice spotlight everyday moments in Chinese New Year 2026 campaign
SINGAPORE – For its Chinese New Year 2026 campaign, FairPrice Group shifts focus away from celebratory spectacle to spotlight the small, familiar moments…
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RHB, THE SHOUT GROUP spotlight dignity and self-worth in Chinese New Year film
KUALA LUMPUR, MALAYSIA – Titled ‘Dignity’, RHB’s latest festive film – conceptualised by the Bank’s long-time agency partner THE SHOUT GROUP (FCB SHOUT) – shifts…
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R/GA, We Are Warriors and Powerhouse unveil visual identity for Blak Powerhouse 2026
SYDNEY, AUSTRALIA — Powerhouse and Indigenous social enterprise We Are Warriors (WAW), in partnership with creative innovation company R/GA, are once again flipping…
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Helsinki’s viral invitation invites Pamela Anderson to reclaim her Finnish name
HELSINKI, FINLAND — The City of Helsinki, together with actor Janne Hyytiäinen, has issued a very public — and very personal — invitation…
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