Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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The Secret Little Agency, Marriott Hotels team up in releasing ‘Wonderful Hospitality Never Sleeps’
SINGAPORE, SINGAPORE – Creative agency The Secret Little Agency proudly unveils its latest campaign for Marriott Hotels in the APEC…
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GUT and Corona’s new campaign finds sunshine and strength in Tokyo
TOKYO, JAPAN – In Japan, a country where 98% of people are Vitamin D deficient, according to a study by…
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Rosa Paris, The Foundation for Housing unveil powerful new campaign, ‘The Wait’
PARIS, FRANCE – On the occasion of a competitive pitch, Rosa Paris won the account for the Foundation for Housing.…
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IKEA celebrates the role of its furniture in toddlers’ first steps in ‘Supporting First Steps’
DUBAI, UAE – Staying true to its mission of “Creating a Better Everyday Life for the Many People,” Al-Futtaim IKEA…
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Empowering Singapore’s Youngest Heroes – SGSecure-themed storybook teaches kids to spot threats & foster social cohesion
SINGAPORE – As part of the SGSecure movement’s continued efforts to engage the community in safeguarding Singapore, the Ministry of Home…
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Coca-Cola Relaunches Iconic ‘Share a Coke’ Campaign for a New Generation
SINGAPORE – Coca-Cola is bringing back its highly anticipated and legendary ‘Share a Coke’ campaign, strategically tailored for today’s new…
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“jealousy, jealousy” by Olivia Rodrigo inspires Vivo campaign about excessive screen time
SAO PAULO, BRAZIL — As concerns about technology’s impact on mental health continue to grow globally, Vivo, Brazil’s leading telecommunications…
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Burger King needles the competition by referencing ingredients in rivals’ menus that consumers would never imagine
SAO PAULO, BRAZIL – Burger King® presents the campaign ‘No LaBK’ an initiative that conveys the brand’s continued commitment to…
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Gambol dares to step on Thailand’s most taboo issues—with a flying sandal
BANGKOK, THAILAND – A fearless film series from YDM Thailand tackles Thailand’s toughest issues—armed with nothing but a sandal and…
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Flight CX8100 takes off: Cathay soars again at Kai Tak Sports Park
HONG KONG – During this year’s final day of matches at the Cathay/HSBC Hong Kong Rugby Sevens, Cathay evoked nostalgia…
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Kareena Kapoor Khan launches Magnum’s latest flavor, Magnum Pistachio, with a new campaign
MUMBAI, INDIA – Magnum, the iconic ice cream brand renowned for its luxury and finest Belgian chocolate, has introduced a…
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Royal Challengers Bengaluru’s sweetest play yet: Teaching Kannada with jilebis
MUMBAI, INDIA – In a first-of-its-kind move, Royal Challengers Bengaluru (RCB) uses food to unite fans across languages. RCB is…
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L’Oréal Philippines’ Beauty for a Better Life campaign transforms Vaneza Soriano from a homemaker to a changemaker
MANILA, PHILIPPINES – For Vaneza Soriano, a devoted housewife, life once centered entirely on her family’s needs — until she…
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