Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
foodpanda, GUT Asia launch Make Life Delicious brand platform across Asia
ASIA – foodpanda has partnered with creative agency GUT Asia to unveil Make Life Delicious, a new brand platform celebrating how…
Read More » -
guardian Malaysia celebrates heartfelt giving in new Hari Raya campaign by THE SHOUT GROUP
KUALA LUMPUR, MALAYSIA — This Hari Raya, guardian Malaysia turns its attention to a gesture many have long taken for granted.…
Read More » -
Renault, Publicis Conseil launch electrifying new Megane E-Tech campaign
PARIS, FRANCE – Launched in 2022, the Renault Megane E-Tech electric was promoted in two highly acclaimed commercials (“Horses” and…
Read More » -
Leo UK reframes consistency as a superpower in new Premier Inn campaign
LONDON, UK – Leo UK has launched a new nationwide campaign, ‘You Know What You’re Getting with Premier Inn’, designed…
Read More » -
TBWA\New Zealand turns blue with playful chameleon campaign for 2degrees
AUCKLAND, NEW ZEALAND – 2degrees is back with a new campaign under its long-standing Fighting for Fair platform, reminding Kiwis…
Read More » -
The joy of big brands entering gaming authentically
Brands have been trying to crack gaming for years. Some stumble in loudly. Most leave quietly. Few ever truly belong.…
Read More » -
‘There Na!’: Palawan Express Pera Padala turns every remittance into a superhero moment
Beyond being modern-day heroes to their families back home, Overseas Filipino Workers (OFWs) are also a key pillar of Philippine…
Read More » -
Marrybrown celebrates Ramadan with P. Ramlee-inspired campaign by Dentsu Creative Malaysia
KUALA LUMPUR, MALAYSIA – This Ramadan and Raya season, Marrybrown is paying tribute to shared national memory as it unveils…
Read More » -
Mountain Dew & BBDO Guerrero removes keyboard keys to prove gamers ‘Can’t Win Without DEW’
MANILA, PHILIPPINES – In the Philippines, 97% of internet users play video games, the highest rate in the world. And…
Read More » -
Austria Tourism’s “Austrian Synapse” campaign turns travel memories into brain connections
VIENNA, AUSTRIA — As more travelers look for personal growth rather than just a change of scenery, Austria Tourism is positioning…
Read More » -
Leo Singapore brings investment flexibility to life in new Income Insurance campaign
SINGAPORE — Income Insurance Limited (“Income Insurance”) in partnership with Leo Singapore, unveils a new campaign that spotlights the flexibility…
Read More » -
Samsung’s new Galaxy film celebrates imagination beyond technology
SEOUL, SOUTH KOREA – Samsung has revealed a new 3-minute film that builds on the Galaxy brand’s philosophy of “Life…
Read More » -
Orange, Publicis Conseil spotlight the fight for Women’s Football in The Match Before the Match’
PARIS, FRANCE – On the occasion of International Women’s Rights Day, Orange and Publicis Conseil unveil “The Match Before the…
Read More »
