Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Moozi & Dentsu Redder turn Minecraft into a playable brand world for Gen Alpha
Moozi and Dentsu Redder are redefining engagement with Gen Alpha for the relaunch of its children’s milk range through Mooziland,…
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Klook puts travel planners in the spotlight with global ‘Get Your Travel Right’ campaign via BBH Singapore
Klook is launching its global brand platform, Get Your Travel Right, to tackle a growing reality of modern travel: despite having…
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To the quiet carers: AXA CMO Nandy Villar talks about the inspiration behind “Everyday Protectors” campaign
Resolute in pursuing new challenges, AXA Philippines Chief Marketing Officer Fernando “Nandy” Villar has spent much of his career helping…
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JBL, Havas Creative India turn Independence Day into a celebration of sound
During India’s Independence Day week, the iconic audio brand from the house of HARMAN is making a bold statement in…
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Beco launches #WarOnWhatsHidden campaign with Colloquial
Colloquial, an Independent creative agency has conceptualised and launched Beco’s latest campaign, encouraging consumers to question a habit that has…
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GCash’s ‘Loan Song Syndrome’ turns a financial safety net into a catchy hit—and a YouTube Works Awards Philippines 2026 win
For many Filipinos, getting a loan and insurance policy can feel like two separate financial decisions. Mobile wallet GCash wanted…
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Bodies built with purpose: Century Tuna unveils strong line up of 40 inspiring Superbods at the 20th Century Tuna Superbods VIP Night
The Superbod Era has officially arrived—and it is fiercer than ever. Marking 20 legendary years at the forefront of health…
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Keeping a finger on the pulse of pop culture and community: Samsung introduces new Samsung Galaxy foldables and watches with Team Galaxy and brand partnerships
In the 2000s, mobile technology was innovating at breakneck speed. New phones with the most mind-boggling features of the time…
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‘Surprisingly Snackable Pecans’ returns with three new comedy spots from Signal Theory & SixTwentySix
The American Pecan Promotion Board (APPB) is bringing back its “Surprisingly Snackable Pecans” campaign for a third round, once again…
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ING Australia, Ogilvy Australia put a fresh spin on the appeal of saving
ING, Australia’s most recommended bank, has partnered with Ogilvy to launch ‘Saving is in’, a new campaign supporting the launch…
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‘AFL Anywhere’ positions Australian Football League fashion beyond the stadium with HoMie and Town Square
HoMie is redefining what Australian Football League (AFL) merchandise looks like with the launch of its latest AFL collaboration, a…
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You’re not alone: Wellspring Melatonin tackles Filipino’s 3AM Thoughts in latest campaign with Leron Leron Sinta
If you’re reading it at 3AM because your brain has decided it’s the perfect time to ask life’s most random…
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‘Aura Farming Boy’ Dhika leads Hyundai Cup 2026 campaign celebrating ASEAN togetherness
As part of the Hyundai Cup 2026 campaign, Hyundai Motor Asia Pacific collaborates with viral sensation “Aura Farming Boy” Dhika,…
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