Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Julia Barretto and Maris Racal battle for 1% cashback in Maya’s latest campaign
Julia Barretto and Maris Racal are back, and they’re taking getting more from your money to a whole new level.…
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Under Armour and Colenso BBDO champion commitment with new APAC brand platform
Under Armour has partnered with Colenso BBDO to launch a new brand platform across the region. At its heart, “Commit”…
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Standard Chartered and dentsu Singapore bring AI innovation to latest ‘Now’s Your Time for Wealth’ campaign
Standard Chartered has launched the third phase of its “Now’s Your Time for Wealth” campaign, combining AI-powered innovation, wealth expertise…
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CJ WORX gives a cultural guardian a new job: Telling Thais to get up
Every day, thousands of Thais live with the risks of NCDs. Yet one of the simplest ways to reduce the…
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StudyIn brings the world’s top universities to Manila as Filipino students look beyond borders
More Filipino students are choosing to study overseas than ever before. Industry estimates put the number currently studying abroad at…
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Comedy series SLICK skewers Big Oil’s advertising machine
As a summer of record-breaking heat, wildfires and extreme weather has brought the reality of the climate crisis into sharp…
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AXA takes aim at the risks we ignore in “Improbable Risks”
AXA launches a new multi-country campaign “Improbable Risks” with Publicis Conseil focused on health, positioning AXA as the insurer that…
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Dentsu One Bangkok reimagines ‘Prung Jued’ to encourage Thais to season less
Thailand’s viral “Prung Jued” makeup trend is moving from the beauty mirror to the dining table, as the Thai Health…
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Coke Buddy’s Perfect Basket drives strong retailer uptake in Malaysia
Coca-Cola Bottlers Malaysia-Singapore-Brunei has marked the conclusion of its “Perfect Basket, Perfect Ride” campaign following more than 4,500 entries from over 4,000…
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Spritzer Sparkling invites Malaysians to rediscover familiar flavors With ‘Reset Rasa’
Shared love for food has always been at the heart of what makes Malaysia unique. Whether it is enjoying nasi…
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Tinder Thailand says the Real You is the best match
In a world of highly curated “aesthetic” dating profiles—where everyone seemingly loves ceremonial matcha, travels to Europe, stands at an…
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Vinod Cookware reimagines Raksha Bandhan with Pets at the Heart of Family
This Raksha Bandhan, Vinod Intelligent Cookware is looking beyond the conventional brother-sister narrative to celebrate a bond that increasingly feels…
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KFC x Mister Potato serves up a new Rasa Malaysia collaboration
This Merdeka and Malaysia Day season, two of Malaysia’s most beloved brands are joining forces for the very first time.…
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