Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Blackmores, McCann Singapore challenges younger consumers to outwalk a pet in ‘Pawlympics’
Health supplements company Blackmores is targeting a new generation of active consumers with “Pawlympics,” an integrated campaign grounded in a…
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Elvis taps World Cup 2026 to show the RAF’s sporting side
Elvis has launched “Mission Sport,” the first campaign in the Royal Air Force’s (RAF) advertising history to put football at…
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KFC goes full chicken in new platform from Special
KFC Australia is going all in on its chicken obsession with the launch of Go Full Chicken, a new brand…
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YPF and McCann present “Simbiosis”
There is a dynamic between the players and the fans in which they fill each other with energy. The bond between Argentine…
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Clear Men And Ogilvy Singapore Invite Fans To “Make Your World Cup Legendary” In New Global Campaign
As the world gears up for football’s biggest stage, CLEAR Men and Ogilvy Singapore are turning the spotlight away from…
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Bangladesh’s Cannes Contender: The Two Projects Helping the World Notice Bangladeshi Creativity
For decades, Bangladesh has remained one of the most underrepresented countries in the global creative industry. While the country has…
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BBDO Guerrero, Philippine Airlines’ ‘Safetynovela’ takes home Grand Prix, multiple wins at Asia-Pacific Tambuli Awards 2026
Philippine Airlines (PAL)’s “Safetynovela” won a Grand Prix, gold, and silver at the Asia-Pacific Tambuli Awards, reinforcing the campaign’s success…
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SEEK champions job search relevancy in Asia-wide digital campaign
Job mismatch has long been a concern among Filipino jobseekers. While the national unemployment rate eased slightly to 5% in…
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At Burger King too, when there’s football, there’s pizza
Football nights always come with the same rituals. We get together, tease each other, sing the anthems and, most importantly……
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The Unadoptables: How Purina ONE challenged the Halo Effect keeping cats from being adopted
In collaboration with renowned behavioral scientist Richard Shotton, Purina explored why some shelter cats are consistently overlooked. The answer lies…
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Unilever Beauty & Wellbeing brings beauty trends off the feed and into BaiCon 2026
Over the weekend of May 30–31, 2026, Unilever Beauty & Wellbeing took center stage at BaiCon 2026 at The Mactan…
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Why community-driven values are becoming the beauty industry’s biggest differentiator
In an industry where “purpose” has become one of the most overused marketing terms, consumers have also become increasingly skilled…
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Coca-Cola Foundation Philippines supports General Santos City waste workers through Project E-REDUCE
Since 2018, Project E-REDUCE has worked alongside communities in General Santos City to support a more structured and inclusive approach…
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