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Campaign Spotlight: MassMutual unveils new, humorous brand campaign by Grey

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NEW YORK, UNITED STATES — Massachusetts Mutual Life Insurance Company (MassMutual) today unveiled a new brand platform and comprehensive, multichannel brand advertising campaign. It...

Campaign Spotlight: Dole’s sun-powered promo ends with the biggest Pachinko game in the world

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MANILA, PHILIPPINES — Did you catch Dole & Seasons Plantation Pachinko Grand Raffle Draw? Php 1 million for the taking in a draw that’s...

Campaign Spotlight: Manulife launches Every Day Better YouTube series to share life hacks that...

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MANILA, PHILIPPINES ― The Philippine arm of global life insurer Manulife has launched its first “Every Day Better” video series on its YouTube channel,...

Campaign Spotlight: “Relief” created by Mercado McCann for TyC Sports for the Olympic Games

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BUENOS AIRES, ARGENTINA — "Relief" created by Mercado McCann for TyC Sports (Argentinian TV broadcaster) for the Olympic Games seeks to reflect the effort...

Campaign Spotlight: BBDO Pakistan and Surf Excel aim to improve cricketers’ fielding abilities by...

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SINGAPORE — Most Pakistani cricket fans have a common pain-point: a history of fielding blunders by the national cricket team, often highlighted by the...

Campaign Spotlight: OPPO & AutumnGrey pioneer India’s First Live Sale for newly launched OPPO...

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DELHI, INDIA — A large set of Indian smartphone buyers rely on local retailers for personalised information and the demonstration of products. With the...

Campaign Spotlight: South Korea’s first virtual influencer ‘Rozy’ fronts transformation financial communications, Shinhan Life...

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SEOUL, SOUTH KOREA – South Korea’s newly established insurance company, Shinhan Life launches its first brand campaign with ‘Oh Rozy’, Korea’s first virtual human. The campaign,...

Campaign Spotlight: Create Not Hate and Shout 85258 address young black men’s mental health...

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LONDON, UK – The racist abuse hurled at Marcus Rashford, Bukayo Saka and Jadon Sancho after the Euro 2020 final isn’t just about missed penalties...

Campaign Spotlight: Grey Manila creates a revolution with Mimiyuuuh and Bea Alonzo for Avon

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MANILA, PHILIPPINES – What makes Avon different? Grey Manila found out exactly what during the pitch for Power Stay Lightweight Matte Bullet Lipstick, Avon’s 10-hour,...

Campaign Spotlight: Birth’s Emma + Elliot direct Delphine Depardieu in parody ad ‘Full Washing’...

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LONDON, UK, — French consumers have spoken: advertisements must stop making insincere claims about doing good. Instead, forward-thinking brands should commit to solid initiatives...

Campaign Spotlight: Publicis Italy and Netflix present A Classic Horror Story

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MILAN, ITALY — Publicis Italy and Netflix presented A Classic Horror Prank, a digital interactive billboard to promote upcoming movie A Classic Horror Story....

Campaign Spotlight: A sustainable bar to remember – The Heineken® ‘greener Bar’ launches at...

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LONDON, UK – Global beer brand and London E-Prix race title sponsor Heineken® is today unveiling its first sustainable bar concept, the Heineken® Greener...

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