Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Runways of Hidden Beauty: Colombia reveals hidden destinations to the world with renewed airstrips in latest campaign by DDB
BOGOTA, COLUMBIA – To promote emerging destinations and facilitate their access, ProColombia and the Civil Aeronautics Authority launched an unprecedented action…
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Starter Hack: Australie and Food Banks recast the starter pack trend to spotlight food insecurity in France
PARIS, FRANCE – In recent days, a new global trend has taken over social media: people using AI to create images…
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MBCS, Pizza Hut send smoky signals to say: The Ayam Bakar is here for Raya!
KUALA LUMPUR, MALAYSIA – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced its latest campaign…
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Planet Earth is diagnosed with burnout
SÃO PAULO, BRAZIL – Just around Earth Day (April 22), and just before the implementation of new rules that require…
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Fremantle Street Arts Festival unveils new brand to capture arts audience via 303 MullenLowe
PERTH, AUSTRALIA – In the lead up to one of the world’s best street theatre events the Fremantle International Street Arts Festival (FISAF) and 303 MullenLowe has unveiled a new brand and supporting campaign to help drive attendance…
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Old Jamaica gets a spicy glow-up with brand new look and zero apologies
LONDON, UNITED KINGDOM – Old Jamaica’s back, baby. And it’s not just running its mouth this time. After bowing out with the sassiest goodbye in soft…
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Budweiser unveils real backstage riders to prove it’s the beer behind the backstage
SÃO PAULO, BRAZIL — Ever wondered what the biggest rockstars in history demand before a show? Private jets, white tigers, or M&Ms…
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Publicis London, Taco Bell put Brit’s bravery to the test in ‘The Nacho Chop’
LONDON, UK – Publicis London and Taco Bell have collaborated on The Nacho Chop, inviting Britain’s bravest to embrace something bold and different – both in their food choices and hairstyles.To celebrate the launch of their new…
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Nissan just dropped the ultimate flex. A sneaker tag that unlocks your car
DUBAI, UAE – Sneakers aren’t just shoes—they’re culture, status, and a way of life. In the GCC, the hype is…
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Black Madre and Africa’s Corona campaign brings fishermen’s economic plight to life through exceptional craftsmanship
SAO PAULO, BRAZIL – Visual arts studio Black Madre and Africa Creative advertising agency have unveiled their latest masterpiece, a breathtaking handcrafted campaign for Corona’s “Fisherman Storytellers’…
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Lurpak, MasterChef Australia join forces in cementing the butter brand as the premium choice of food lovers
SYDNEY, AUSTRALIA – Premium Danish butter brand Lurpak, has joined forces with MasterChef Australia in a campaign designed to reinforce…
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The Secret Little Agency, Marriott Hotels team up in releasing ‘Wonderful Hospitality Never Sleeps’
SINGAPORE, SINGAPORE – Creative agency The Secret Little Agency proudly unveils its latest campaign for Marriott Hotels in the APEC…
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GUT and Corona’s new campaign finds sunshine and strength in Tokyo
TOKYO, JAPAN – In Japan, a country where 98% of people are Vitamin D deficient, according to a study by…
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