Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Shell drives customer engagement further with amplified loyalty program with GrowthOps Asia
KUALA LUMPUR, MALAYSIA — In a new loyalty campaign that builds on the success of the “Quest For More,” Shell and…
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Trade Me Property is now accepting votes for NZ’s best toilets, bush and playground with Because ANZ
AUCKLAND, NEW ZEALAND — Trade Me Property has launched the inaugural People’s Choicest Awards, in partnership with brand activation agency Because…
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Health Promotion Board sends out PSA to lower salt intake and focus on flavor with Publicis Singapore
SINGAPORE — In a nation known for its rich culinary culture, Singapore residents value their sense of taste to fully appreciate…
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Make way for ‘Hard Yes Fridays’ in Manila, a series of bar takeovers with Hard Mountain Dew
MANILA, PHILIPPINES — In case you missed it, Hard Mountain Dew’s “Hard Yes Fridays” has officially taken over the city’s…
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Nestlé and Ogilvy Indonesia unveil new fiery Bear Brand spot from a volcano with a full-CG spot by Juice VFX
JAKARTA, INDONESIA — Nestlé Indonesia’s Bear Brand has set the advertising world ablaze with its latest full-CG commercial, a visually stunning…
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DDB Group Sydney launches the ‘Lipton Ice Tea Jargon Junket’ to swap workplace corporate jargon for epic work cleansing escapes
SYDNEY, AUSTRALIA — Beverage brand Lipton Ice Tea and creative agency DDB Group Sydney have launched a new summer activation, the…
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Outreach Nepal launches campaign for child nutrition on World Children’s Day
KATHMANDU, NEPAL — In celebration of World Children’s Day, Outreach, an agency group based in Kathmandu, has launched an impactful campaign,…
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Heckler teams up with aussie A-Team on new Hemsworth fronted Abu Dhabi blockbuster campaign
ABU DHABI, UAE — Seeking adventure? Check. Unique culture? Absolutely. It’s the promise of Visit Abu Dhabi in its new action-packed…
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Erste Group and Jung von Matt Donau tell the true story behind ‘Silent Night,’ show how a small spark can brighten the whole world
VIENNA, AUSTRIA — Financial services company Erste Group has celebrated the true story of the Christmas carol “Silent Night” in an…
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Sea-Eye turns a swimming lesson into a stark reminder of the dangers facing young refugees at sea
HAMBURG, GERMANY — For most children, learning to swim is a fun pastime and a rite of passage. But for young…
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Toyota Hilux and Saatchi & Saatchi New Zealand introduce 3.5 tonne headline
NEW ZEALAND — Over the last few weeks, some people have spotted an unusual sight on the roads of New Zealand.…
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The Secret Little Agency and the Agency for Integrated Care partner up to launch SG’s first mental health project for the youth
SINGAPORE — Mental health is increasingly recognized as a national priority in Singapore, impacting individuals, communities, and government policy. The challenges…
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Dentsu Redder reimagines logistics with GHTK to ‘Connect Vietnam, Deliver Futures’
HO CHI MINH, VIETNAM — Dentsu Redder is proud to partner Giao Hàng Tiết Kiệm (“GHTK”), Vietnam’s tech-powered logistics pioneer, in…
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