Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Hong Kong Tourism Board and Grey Hong Kong bring festive surprise elements to every corner with Hongkong Post and Carat Hong Kong
HONG KONG – This year, WinterFest was brought to life by the Hong Kong Tourism Board in collaboration with Grey Hong…
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2degrees melting sculpture highlights the need to “Answer the Call” on climate change via TBWA\NZ
AUCKLAND, NEW ZEALAND – Last week in Britomart, New Zealand telecommunications business, 2degrees unveiled a 2-tonne ice sculpture entitled, “Answer…
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Johnnie Walker celebrates women’s strength in the campaign ‘Strong are the Women’ by AlmapBBDO
SAO PAULO, BRAZIL – Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response…
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Disney debuts heartwarming holiday short in collaboration with Taika Waititi
BURBANK, USA – Disney is using the power of its timeless original storytelling to inspire joy and wonder this holiday season,…
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Heineken and LePub Singapore remind revellers in Asia to give their phones a rest this Lunar New Year
SINGAPORE – Heineken has teamed up with LePub Singapore to elevate the festive season with a playful reminder that “Celebrations are…
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NESCAFÉ Classic’s new campaign, ‘the day is ours for the making,’ by Publicis Conseil, empowers to change our perceptions around mornings,
PARIS, FRANCE – NESCAFÉ is set to affirm its position as the morning essential with the launch of its European campaign,…
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Birthday showcases real love stories on dating apps and in real life with It’s Funny We Met On Hinge anthology
NEW YORK, USA — Hinge unveils It’s Funny We Met on Hinge, a new campaign exploring the nuances of modern romance…
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Keeping gifts, giving back, and jingle bells: The best of this holiday season’s campaigns
MANILA, PHILIPPINES — The holiday season is in full swing, and the advertising world is delivering campaigns that bring all…
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Philippine Airlines’ new Christmas film Sorpresa proves dreams do come true
MANILA, PHILIPPINES – Christmas is a time for gift-giving, and making dreams and wishes come true for yourself and your…
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Unilever transforms ‘beautech’ in the Philippines with AI-powered, ultra-personalized brand experiences
MANILA, PHILIPPINES — The “customer-first mindset” is a constant pledge marketers make ahead of any campaign, innovation, or endeavor, underlining…
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Heineken puts up the ‘Good Times City’ at the Djakarta Warehouse Project to champion meaningful connections
JAKARTA, INDONESIA — Heineken®, one of the world’s leading premium beer brands, showcased an unforgettable experience at the Djakarta Warehouse…
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Fred & Farid Paris brings in Nickolas Lorieux for Delsey Paris’ global campaign
PARIS, FRANCE — Following the success of its first chapter, DELSEY PARIS, Europe’s leading premium luggage brand and the world’s third…
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Rabea launches limited edition mug for tea-loving gamers so they can enjoy their drink without getting eliminated
JEDDAH, SAUDI ARABIA — Rabea, a heritage Saudi Arabian tea brand unveils a groundbreaking limited-edition innovation that seamlessly blends gaming technology…
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