Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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The Greatest Showman director rolls out musical-style Christmas spot for Morrisons, highlighting grand shows at home
LONDON, UK — Morrisons‘ new Christmas ad celebrates the stars of Christmas – the hosts who will choreograph the nation’s festive…
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R/GA and The Battle Cats reveal saboteur in anniversary caper
TOKYO, JAPAN — Creative Innovation company R/GA and tower defense game The Battle Cats have unveiled a double agent and…
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Thailand builds phone directory of millions of scammers
BANGKOK, THAILAND — Gogolook Thailand, the provider of Whoscall application, has teamed up with VML Thailand, a full-service creative, data,…
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From hangover relief to Kung Fu ease, check out our top 5 campaigns from October
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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Book a stay to save wildlife with this WWF-Korea and Cheil Worldwide campaign
SEOUL, SOUTH KOREA — Non-profit organization WWF-Korea (World Wide Fund for Nature) and creative agency Cheil Worldwide have launched a…
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Bruce Lee returns to urge you to take crypto ‘SeriousLee’ in first global campaign for 1inch DeFi platform
LONDON, UK — Bruce Lee fans have an exciting new reason to tune in as the legendary martial artist returns to…
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Duolingo haunts Halloween parties in Shanghai as a reminder for users to not miss their streak while on a night out
SHANGHAI, CHINA — Following Duolingo’s recent appointment of FRED & FARID Shanghai to ideate and create social media content for the…
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Grey Hong Kong continues to ‘Keep Up’ with IYKYK for Hong Kong Science & Technology Parks
HONG KONG — Building on the momentum of the “Keep Up” campaign, Hong Kong Science and Technology Parks Corporation (HKSTP) has launched…
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Barilla and OMD Italy bring together commuters and hearts in ‘Togetherness Tickets’ campaign
NEW YORK, USA — For “World Pasta Day,” Barilla set the stage for an extraordinary celebration in the bustling heart…
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iProspect Hong Kong debuts ‘spooktacular’ twist at Pizza Hut for Halloween
HONG KONG — iProspect Hong Kong has rolled out its latest creative campaign for Pizza Hut Hong Kong, celebrating the spooky…
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Electriclime joins Samsung Galaxy’s ‘Why Galaxy’ with animated ad
SEOUL, SOUTH KOREA — Production company electriclime has joined the successful “All About Switching” global campaign for Samsung Galaxy, teaming up…
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The Brill Building spotlights unseen issue of family homelessness with help of street artist Sarah Bracken Soper
DUBLIN, IRELAND — A mural that shines a light on the issue of family homelessness in Ireland has been unveiled in…
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DDB Group Melbourne and Pow Wow Solutions show how easily AI can mutate news with Crikey Election Bullshit’o’Meter
MELBOURNE, AUSTRALIA — Creative agency DDB Melbourne and experimental AI consultancy Pow Wow Solutions have developed a unique tool, the “Bullshit’o’Meter,”…
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