#adobopicks: #LoveWins Has Come a Long Way From its Taboo Days as Different Brands Celebrate the LGBTQ+ Community this PRIDE 2019

Fifty years after the historical Stonewall Riots, PRIDE Month 2019 brought a huge amount of support to the LGBTQ+ community. With each country slowly making their public statements of acceptance to the rainbow-colored community, brands join in to create their own unique advocacies, and the Philippines currently holds the largest and oldest demonstration of #PRIDE in all of Southeast Asia. Let’s take a look at some of our favorites on how different brands and companies celebrated #PRIDE in these campaigns:

1. Ogilvy Philippines

Moving as one unit with their global counterparts, Ogilvy Manila gave their full support to the LGBTQ+ community by changing their profile picture on all their digital social media platforms, replacing their signature red color with the different colors of the rainbow. Moreover, the team became part of the history as they joined the 70,000-strong Metro Manila Pride March last Saturday, June 29.

2. Verizon

Verizon partners up with the largest organization PFLAG, responsible for uniting families with an LGBTQ+ member in the household. Created by McCann NY, this campaign features a film which showcases real individuals who have reconciled with their families after falling out.

3. Marks & Spencer

Marks & Spencer joined in the celebration of PRIDE last month with #MyMarksPride. With a collection of their different merchandise which turned into a vibrant rainbow-colored party. This also included a controversial “LGBT sandwich” which was taken negatively by some members of the community.

Pride month is in full swing and we’re celebrating with our tasty twist on the classic BLT. Lettuce, guacamole, bacon and tomato – our LGBT sandwich is the perfect lunchtime treat. Donating £10,000 to @aktcharity and €1000 to @BeLonG_To, M&S is proud to celebrate Pride month. pic.twitter.com/q1kMPAJApf
Sponsor

— M&S (@marksandspencer) June 19, 2019

4. P&G

Just in time for #PRIDE, P&G‘s “Don’t Hate Me Because I’m BeautifuLGBTQ+” ad strengthens the brand’s stand in relation to the LGBTQ+ community. This ad is a playful spin to the iconic 1986 commercial “Don’t Hate Me Because I’m Beautiful”.

https://www.youtube.com/watch?v=_iMS1RAQvD8

Along with this campaign, it is also worth noting that P&G Philippines also showed their support to the community in line with the brand’s #WeSeeEqual campaign. P&G Philippines organized a Pride Summit which consisted of a panel with LGBTQ+ members and allies Boy Abunda, BJ Pascual, Bianca Gonzalez, and more. Read more on https://www.adobomagazine.com/global-news/brand-business-pg-marks-25-years-of-supporting-lgbt-community-with-weseeequal-campaign/

5. Mastercard
As a dedication to the 50th anniversary of the Stonewall Riot, Mastercard works in partnership with McCann to bring history back to life with the “Acceptance Street”. Although the riots took place at the center of Christopher Street, Gay Street is where the 2 roads meet. Mastercard transformed Gay Street and brought in rainbow-colored signs placed below the original “Gay St” such as Lesbian, Bisexual, Trans, Queer, Intersex, Asexual, Nonbinary, Pansexual, and Two Spirit. This serves as a remarkable evidence of how far this community has come.