MUMBAI, INDIA – Stashfin, a leading fintech platform, has launched a new campaign to drive awareness about its unique offering. Stashfin provides instant access to funds in a seamless, affordable and efficient manner with a flexibility of repayment making it one of the most convenient digital lending platforms. The campaign, created by Havas Worldwide India, promotes the innovative product that allows customers to get a loan for 30 days at 0% interest, providing them with the ideal financial boost in the most easy and hassle-free manner.
Stashfin’s vision is to enhance the economic freedom of individuals by delivering honest and frictionless financial products that improves lives. Stashfin provides flexible tenures ranging from three to 36 months, quick processes and easy application, instant funds, and the unique proposition of only paying interest on the amount used.
With an insight led approach in the three-films campaign, we see a witty alien landing down on planet earth due to this unique offering of Stashfin which is a superpower for humans. The alien lands the spaceship in a crowded place, snatches a mobile phone in a market scenario, even enters the home of a human, all this just to get access to the new Stashfin Superpower. In a series of funny instances, brand videos bring about how this superpower is available for humans and spreads awareness about key features of the App such as interest free period, easy and flexible repayment options and instant access to funds.
Stashfin recently announced a fund-raise of $100 million in a debt funding round with participation from venture debt firms Trifecta Capital and Innoven Capital as well as a host of domestic lenders and has been making headlines with a series of new initiatives and leadership expansion.
Speaking about the campaign, Shruti Aggarwal, Co-founder, Stashfin said “At Stashfin, we have a strong commitment to providing our customers with an exceptional experience, which is why we have placed great emphasis on ensuring that our product is user-friendly. We believe that credit should be accessible to everyone who requires it, and it should be effortless. Through our recent films, we aim to showcase the remarkable capabilities of Stashfin that can come to the aid of anyone in need.”
Bobby Pawar, Chairman and Chief Creative Officer, Havas India, said, “Collaborating with Stashfin, a brave brand in the ever-evolving fintech industry, has been a delightful experience for us. As storytellers, we relish the opportunity to showcase the dynamic nature of fintech in a relatable and inspiring way. Brand Stashfin is a force to reckon with and has been making headlines whether it’s about various rounds of fund-raise to meet the high demand or through its insight-led brand initiatives. We are proud to be associated with one of the top Fintech apps in India working towards financial inclusion. Our latest venture perfectly embodies Stashfin’s vision of providing fast and effortless access to funds. I am convinced that this collaboration will yield positive outcomes, as people will be drawn to the Stashfin brand, just as they have been in our past collaborations”.
CREDITS:
Creative:
Bobby Pawar – Chairman & CCO
Anupama Ramaswamy – Chief Creative Officer
Samrendra Upadhay – Senior Creative Director
Film Production:
Sugato Roy
Planning:
Debopriyo Bhattacherjee – EVP & Planning Head – North
Account Management:
Jaibeer Ahmed – Managing Partner
Farhat Naim – Client Servicing Director
