AUCKLAND, NEW ZEALAND — “World Milk Day” exists to celebrate the delicious gift of real milk… And New Zealanders love their dairy.
Anchor’s new ads by TBWA\ New Zealand remind us why milk is worthy of celebration, by showing us what a melancholy place a milk-less world would be: committing cookie sacrilege by dipping delicious biscuits into tall glasses of water, starting our days off with bowls of water-soaked cereal, and causing grumpy cats everywhere to get even grumpier with our Zero Lacto milk nowhere in sight.
These dystopian, devoid-of-dairy scenes coupled with the simple statement “Thank Goodness for Milk,” helping us remember the pivotal role milk plays in the joyful moments of our daily lives.
These visual reminders of life without our beloved milk were a perfect way to celebrate World Milk Day, on June 01, 2024. Happy World Milk Day, and thank goodness for Anchor milk.
Credits:
Creative Agency: TBWA\New Zealand
Chief Creative Officer: Shane Bradnick
Creative Leads: Frank Garguilo and Jeff Tune
Chief Executive Officer: Catherine Harris
Group Business Director: Caroline Logan
Business Director: Hitesh Patel
Producer: Mark Paisey
Production Partner: A0 Studios
Retouching: Matt Supple
Media Partner: EssenceMediacom
Managing Partner: Megan Smith
Media Planner: Nick Lyon-Ramsdale
Client Partner: Anchor
