SINGAPORE – Bringing an entirely new and modern perspective to the traditional Lunar New Year celebration, Japan’s number one selling beer brand, Asahi Super Dry, is once again breaking the mold by partnering with Japanese art project TERADAMOKEI to launch limited-edition Model Kit- designed cans and packaging. Emphasising the celebrative occasion and the joy of creation, TERADAMOKEI’s inventive design transforms the special edition cans into small-scale frames of festive fun. Through this design, Asahi Super Dry is continuing to bring unexpected Lunar New Year celebrations to beer drinkers across the Asia-Pacific region.
Like Asahi Super Dry’s unique crisp and refreshing taste that inspires progression, TERADAMOKEI represents the pioneers of Modern Japan who celebrate curiosity and creativity. TERADAMOKEI, an art project built on the craft of small paper Model Kits used for architectural models and dioramas, was established in 2011 by award-winning architect and designer Naoki Terada alongside Fukunaga Printing Co., Ltd. TERADAMOKEI has successfully expanded the appeal of such kits beyond hobbyists, boldly reshaping the Model Kit genre by designing kits that depict human scenes rather than machinery while also swapping plastic components in favour of paper.
Naoki Terada, founder of TERADAMOKEI says, “Our work at TERADAMOKEI is all about sharing the joy of creation through Model Kits, so knowing that this limited-edition can will inspire festive moments of fun among friends is a great source of satisfaction for me.”
The packaging and key visual of the limited-edition design incorporate a 1:100 scale Model Kit concept, a hallmark of TERADAMOKEI’s work. In incredible detail, the design constructs a vibrant Lunar New
Year social scene, where all the elements for a brilliant celebration are laid out—friends to enjoy the moment with, a table set with Asahi Super Dry glassware, lively conversation, and festive decorations. The design also spotlights barley and hops in yellow to pay tribute to the two core ingredients that form the backbone of Asahi Super Dry, while speech bubbles represent the online and offline connections people make with their loved ones during festive occasions. The duality of Lunar New Year red alongside sleek Asahi Super Dry silver creates a sense of modern dynamism in the design.
The limited-edition Model Kit design Asahi Super Dry cans will be available online at RedMart and Shopee, as well as at all major supermarket retailers islandwide from 13 January.
Design Your Own Red Packets
Make this Lunar New Year extra special by customising your own red packets with the exclusive Asahi Super Dry x TERADAMOKEI red packet set. Each set comes with a unique Model Kit sticker pack, perfect for adding a creative touch to your celebrations. To receive this limited-edition set, purchase a pack of six (330ml) Asahi Super Dry cans at participating supermarkets, while stocks last.
More Festive Fun and Deals with Asahi Super Dry
Bring the festive spirit to life with Asahi Super Dry at our roving roadshow series! On 18, 19 and 25 January, visit us at various locations islandwide for an exciting lineup of interactive activities, including special discounts, flash deals, and exclusive merchandise. Don’t miss out on the chance to enjoy more ‘huat’ with Asahi Super Dry this Lunar New Year!
