MUMBAI, INDIA — Raising the bar for luxury automotive advertising, Audi India, in partnership with PHD Media and Huella Services’ NEXad, has redefined digital storytelling with an interactive Connected TV (CTV) campaign for the launch of the new Audi Q7 facelift.
Harnessing the power of NEXad’s cutting-edge technology, the campaign invited viewers to engage differently with the Q7, seamlessly changing the SUV’s color with a simple click of their remote. The immersive experience highlighted key features such as dynamic LED headlamps, a plush and refined interior, and enhanced flexibility, all within an engaging and visually striking narrative. This innovative approach reinforced Audi’s commitment to merging technology with storytelling, reaffirming the Q7’s position as the pinnacle of modern luxury and performance.
Commenting on the campaign, Gaurav Sinha, Head of Marketing, Audi India, said: “At Audi India, our unwavering commitment to our brand ethos, Vorsprung Durch Technik – ‘Advancement through Technology,’ inspires everything we do. It was this guiding principle that drove us to leverage the innovation on CTV for the launch of the new Audi Q7, creating an immersive and captivating experience for our audience. With this interactive innovation, we set a new benchmark in how luxury automotive brands can engage with audiences in the digital era.”
Prrincey Roy, Co-Founder & CEO, Huella Services, said that NEXad’s technology of seamlessly blending interactivity with precise targeting, brought Audi’s luxury vision to life, setting a new standard for engagement on connected TV.
“We must thank Audi’s marketing team and PHD India for entrusting us with an opportunity to showcase our capabilities that make CTV ads interactive and immersive. At NEXad, we don’t just run ads—we craft experiences. Our technology seamlessly fuses interactivity with razor-sharp targeting, turning Audi’s luxury vision into an immersive journey on Connected TV. This campaign didn’t just set a new standard for engagement—it redefined what’s possible in CTV advertising,” said Prrincey.
PHD India, part of the Omnicom Media Group, brought together its client, Audi India, and Huella Services for this innovation.
“PHD India’s approach to audience-first planning frameworks has helped us drive impact for Audi’s campaign. With increasing premiumisation across the country, CTV is a powerful medium that helps us with rich targeting signals to identify premium households and target them accordingly. In times of reduced attention spans, not only does CTV have a high attentive reach, but its innovative ad units also help us break the clutter and stand out from the crowd,” said Monaz Todywalla, CEO, PHD India.
Credits:
Audi India:
Moupriya Das – AGM, Marketing
Ritika Shetty – Marketing Manager
Huella Services:
Saurabh Wason – National Sales Director – NEXad, Huella Services
Ketaki Hardikar – Regional Director – West, Huella Services
PHD India: PHD’s Audi Team
