PARIS, FRANCE — Insurance company AXA has launched its new multi-country campaign on sustainability, developed by creative agency Publicis Conseil.
According to the brand, when it comes to fighting against climate change, we all show goodwill, each in our own way, each by our own means. But even if goodwill is important, it still needs a helping hand. That’s what AXA showcases in its campaign: “Even goodwill needs a little help.”
Whether supporting individual efforts, building sustainable journeys, or taking action as a global player, AXA has an important role to play.
The campaign launched with a film that follows the journey of a young girl as she chases and tries to catch a rogue plastic bag, installing AXA’s mindset on sustainability.
The film is backed by product assets promoting AXA’s different offers such as Motor, Life and Savings, Biodiversity, Home, and SME.
The campaign is directed by Matt Smukler, in collaboration with Soup Film Productions. The music “Soft and Tender” is by acclaimed French singer, November Ultra.
This campaign will be gradually deployed through a multi-media plan: TV, print, digital, and social campaign in Mexico, Germany, and then in Switzerland.
