COPENHAGEN, DENMARK – We all know the feeling of an unpleasant inner monologue after making a public fool of ourselves. It is painful. Agonizing. And funny. Because most of the time our social missteps are, while huge for ourselves, miniscule to the rest of the world and will probably become laughable down the road. Case in point: Costa Coffee’s new film, directed by Holger Karberg through Bacon and made with Danish agency &Co.
Last week Karberg won Directorial Talent of the Year in Denmark at commercial award show the True Award. And in the Costa Coffee spot, he once again proves his special ability to convey deadpan comedy on the premise of relatable everyday situations like “deepliking” your crush in the middle of the night or forgetting someone’s face at a social function. It might hurt now, but it will get better.
CREDITS
Agency: &Co.
Director: Holger Karberg
Production Company: Bacon
Executive Producer: Samuel Cantor
1st AD: Stefan Danholm
DOP: Nicolaj Brüel
1st AC: Daniel Parmo
Production Manager: Nicholas Perry
Production Coordinator: Nana Rothenborg
Video Assist: Kristian Kjær
DIT: Allan Legarth
Gaffer: Michael Sørensen
Best Boy: Tue Bengtson
Electrician: Aske Wagner
Grip: Christian Brøndum
Grip Assistant: Marius Krab
Set Designer: Rie Lykke
Props Master: Maria Grieg
Props Assistant: Maximilian Auken
Wardrobe: Pernille Holm
Make-Up Artist: Louise Bruun
SFX: Christian Schandorff
Editor: Simon Pontén / Art Official Agency
Sound design: Mats Madestam / Sonify
Composers: Mats Madestam & Mads Løkkegaard / We Do Score
VFX: Raul Montenegro / Larsen VFX
Color: Lasse Selvli / BaconX
