BANGKOK, THAILAND — Get ready to experience the thrill of cinema with Five Star Chicken’s latest campaign, “40 Years of Deliciousness That’s Worth Remembering.” Known for its wild and entertaining campaigns, Five Star Chicken previously captured the hearts of audiences with The Movies That Made (From) Us, a user-generated campaign that earned prestigious awards including a Bronze Lion at Cannes 2023, two-time Gold in One Asia, Silver in ADFEST, and Best of Storytelling in YouTube Works. Building on this legacy of creativity and engagement, Five Star Chicken, in partnership with BBDO Bangkok, is back with a campaign that promises to give you goosebumps.
Celebrating their 40th anniversary, Five Star Chicken proudly presents “40 Years of Deliciousness That’s Worth Remembering.” This campaign stands out by featuring iconic movie moments reimagined with real Five Star consumers. Picture the unforgettable water-shaking scene from the dinosaur blockbuster, the powerful Spartan kick, heart-racing Korean zombies on a train, and the tear-jerking sci-fi father-daughter reunion — all brought to life with a Five Star twist.
The film highlights five of Five Star Chicken’s beloved products: grilled chicken, fried chicken, chicken rolls, chicken with fish sauce, and more. Known for the innovative The Movies That Made (From) Us and the viral sensation My Parent is a Tiktoker, Thailand’s own Cannes award-winner, Teerapol Suneta from Suneta House, was the visionary behind the masterpiece.
Thasorn Boonyanate, Chief Creative Officer of BBDO Bangkok, captures the campaign’s essence perfectly: “As we celebrate 40 years of Five Star Chicken, we want to remind our consumers of our core values. Unlike other brands that focus on frequent promotions, we ensure our products are always worth it — price, value, taste, and quality. From the polar oil used to fry our chicken in all 6,000 branches to the premium chicken rolls served in five-star hotels, we maintain our commitment to excellence. Despite economic challenges, we never compromise on quality or quantity. Our brand is truly ‘worth it’ to remember, and we hope our audience enjoys this nostalgic cinematic journey and grabs a Five Star Chicken on their way home, during lunch, or anytime.”
Dive into the magic of movies with Five Star Chicken and enjoy a campaign that’s as unforgettable as the meals themselves!
Credits:
Agency: BBDO BANGKOK
Chief Creative Officer: Thasorn Boonyanate
Creative Group Head: Supalerk Silarangsri
Art Director: Achiraya Wongtrirat, Todsapon Sripuvatanik
Senior Copywriter: Supakit Sukarog
Group Business Director : Taksina Vasaruchapong
Business Director: Mira Komolwanich
Account Director: Saranya Jaiyen
Account Executive: Waneenat Sangramphaiwigee
Agency Producer: Toungrak Jiravatanarungsri
Project Manager: Thananya Tagoporn
Head of Brand and Digital Planning: Prasit Kunanuphanchai
Strategic Planning Manager: Nonpakorn Ittiamornphat
Production House : Suneta House
Director: Teerapol Suneta (Ae)
Assistant Director 1: Manoo Techadee (Kill)
Assistant Director 2: Kittikhun Jongkraiwut (Best)
Producer: Chanapa Ployarunrung (Jote)
Assistant Producer: Warawan Laksanarom (Fame)
Cinematographer: Chalongwut Chorruangsak (Joe)
Gaffer: Phongthep Phusawang (Toei)
Sound: Anuparp Suriyathon (Boat)
Art Director: Pornchai Cheeranoon (Aof)
Prop Master: Surasak Maneekum (Mard)
Casting: Narissara Makmane (Por)
Stylist: Siwaporn Kangwankunakorn (Tom)
Make-up: Than Tansayapo
MUA Asst.: Sarawut ketpet,Taksaya Rattanathaworlkul, Thanasarn mahasanit, Chanapa Ployarunrung
Location: Jirawat Santaratchai (Oh)
Ford Food Unit Assistant Director: Napat Vorasuk (Pete)
Food Unit Cinematographer: Chanthut Kasemsantinavin (Tarm)
Food Stylist: Surat Suphawongsri (Tle)
Editor: Sarawut Kaweethammawong (Lar)
Telecine: Nattacha Khajornkiatsakul (Aon)
VTR: Positive4 (Thannawit Jiasuppibul) (Mek)
Music Score: Siwat Homkham (Kluy)
Sound Mix: Sound Space (Danai Suthamcharee) (Nai)
