TOKYO – A recent case study/campaign by Beacon/Leo Burnett (a part of Publicis One) in Tokyo for Japan Railway Company has been posted online.
Japan Railway Company, the biggest railway company in Japan, has food courts within their station buildings everywhere. As they seek new ways to expand on their service for consumers, the agency created a new food service that helps consumers understand their nutrition needs and plan their meals accordingly for a healthier lifestyle.
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With positive response from consumers coupled with strong sales increase over last year, this service is now being rolled out nationally.
