PARIS – French people often feel frustrated about Americans always having everything first.
Some things aren’t an issue for today’s generation, after all chewing gum has been around for 98 years now, whereas other things may still annoy.
One example, which an American may think is a joke, is that cupcakes only became available in France in 2012.
However, worst of all is the entertainment sector. Movies and series often come out in France up to a full season behind America, a fact that is often perceived as frustrating and unfair by the French television viewers. This becomes even more frustrating when we’re talking about something as highly anticipated as the coming sixth season of Game of Thrones!
Now, thanks to CANAL+, the waiting is practically over. The channel will broadcast the first episode of GOT Season 6 on April 25 at 3:00 in the morning – not one minute behind the US!
To celebrate this, BETC has brought out an illustrated outdoor campaign, highlighting iconic objects that the French have had to wait for. Aside from those objects the sigils of several houses in George R.R. Martin’s books-turned-TV series are also on display to appeal even more to the Game of Thrones fans who have been anticipating the new season since Season Five ended.
So whether you identify yourself with House Stark, Lannister, Baratheon, Greyjoy, or Targaryen, in France, you won’t be left behind anymore.
