PARIS – Who is Louise Delage? The reveal of the truth behind the chic Parisian broke the internet in France recently.
The life-loving, stylish 25-year old became an instagram star over the summer with over 12K followers and 50K likes in just a couple of months with her photos of travels, parties, boats and dinners. The comments on her photos were full of praise of how the outgoing girl seemed to enjoy her life to the full.
It’s only looking at her photos in hindsight, that we realize that they all have something in common – the presence of alcohol, more or less evident.
Louise Delage is a young alcoholic. Agency BETC and production company Francine Framboise created the instagram account for the organization Addict Aide. The aim was to raise awareness among young people of how easy it is to miss the addiction of someone close.
“We wanted to use the media as a message (Thanks McLuhan!), I think that the possibilities to get your message through are endless for those who know how to use the right tools.” Stephane Xiberras, President BETC Paris.
The organization estimates that addictions are behind 1 in 5 deaths yearly and in one out of two criminal acts, especially among young people. However, in reality it’s easy to overlook when someone close to you starts developing an addiction.
The reveal film that was posted has created an immense buzz around the country, showing the importance of the topic.
