Blackpencil Manila's campaign for Vivo gives us the creeps; Paranormal Expert to the rescue
Nevi Calma, January 4, 2019 | 4:50pm

What’s more terrifying for selfie lovers than a horrible photo? Vivo explores that dilemma in a creepy-yet-catchy online video, “Paranormal Selfie”, which offers a solution: the Vivo V11.

 

Blackpencil Manila of Leo Burnett Group Manila in collaboration with Film Pabrika, crafted the campaign which gave the Halloween-in-December vibe. Vivo tapped Ed Caluag, a paranormal investigator who has appeared on television many times. Blackpencil Manila’s ECD Kat Gomez-Limchoc said, “using him (Caluag) in the Vivo story gave it an air of “reality” that made it feel scarier. And then of course, his deadpan way just really worked for the ending”.

 

Limchoc shared that the brief was to highlight Vivo V11’s Perfect Backlight Shot feature. They came up with this unique idea because of the challenge to “stand out in a time when so many other brands were trying to catch the views, likes and shares of people so busy during the season”.

 

The video showed Caluag telling how he became a paranormal investigator and how he does it with his gadgets. Towards the end, he had to investigate this mysterious woman beside the Christmas tree captured on a phone. The end revealed a plot twist, showing how Caluag solved the “paranormal phenomenon” with Vivo V11.

 

The peculiar concept proved to be effective, with the online campaign garnering 5 million views on Youtube and 3 million views on Facebook with 111,000 reactions and shared by almost 37,000 users.

 

CREDITS:

 

Client: Vivo Mobile Technologies, Inc

Brand Director: Zeng Kai Brand 

Junior Brand Manager: Ian Jocson 

Brand Executive for Digital: Sherwin Madarang Digital Specialist: Nadine Leano 

Digital Specialist: Nelson Perez 

 

Agency:  Blackpencil Manila/ Leo Burnett Group Manila

Executive Creative Director:  Kat Gomez-Limchoc

Associate Creative Director:  Roz Patiño

Creative Group Head:  Geneva Marcelino

Art Director:  Reu Fermin

Associate Art Director:  Ciara Baello

VP- Account Management Director:  Sue Ann Malig-Nolido

Regional Account Director: Onik Barbosa

 

Film Production Company: Film Pabrika Inc

Director: Joel Limchoc

Cinematographer: Dix Buhay

Gaffer: Aldwin Ocampo

Production Designer: Adelina Leung

Executive Producer: Ana Fe Manuel

Film Producer: Miguel de la Peña  

Editor: Anj Laparan

Colorist: Aurie Anden

 

 

Soundtrack Production: Hit Productions

Audio Engineers: Whannie Dellosa, Philip Jarilla

Music Arranger: Arnold Buena

 

Blackpencil Manila's campaign for Vivo gives us the creeps; Paranormal Expert to the rescue

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What’s more terrifying for selfie lovers than a horrible photo? Vivo explores that dilemma in a creepy-yet-catchy online video, “Paranormal Selfie”, which offers a solution: the Vivo V11.

 

Blackpencil Manila of Leo Burnett Group Manila in collaboration with Film Pabrika, crafted the campaign which gave the Halloween-in-December vibe. Vivo tapped Ed Caluag, a paranormal investigator who has appeared on television many times. Blackpencil Manila’s ECD Kat Gomez-Limchoc said, “using him (Caluag) in the Vivo story gave it an air of “reality” that made it feel scarier. And then of course, his deadpan way just really worked for the ending”.

 

Limchoc shared that the brief was to highlight Vivo V11’s Perfect Backlight Shot feature. They came up with this unique idea because of the challenge to “stand out in a time when so many other brands were trying to catch the views, likes and shares of people so busy during the season”.

 

The video showed Caluag telling how he became a paranormal investigator and how he does it with his gadgets. Towards the end, he had to investigate this mysterious woman beside the Christmas tree captured on a phone. The end revealed a plot twist, showing how Caluag solved the “paranormal phenomenon” with Vivo V11.

 

The peculiar concept proved to be effective, with the online campaign garnering 5 million views on Youtube and 3 million views on Facebook with 111,000 reactions and shared by almost 37,000 users.

 

CREDITS:

 

Client: Vivo Mobile Technologies, Inc

Brand Director: Zeng Kai Brand 

Junior Brand Manager: Ian Jocson 

Brand Executive for Digital: Sherwin Madarang Digital Specialist: Nadine Leano 

Digital Specialist: Nelson Perez 

 

Agency:  Blackpencil Manila/ Leo Burnett Group Manila

Executive Creative Director:  Kat Gomez-Limchoc

Associate Creative Director:  Roz Patiño

Creative Group Head:  Geneva Marcelino

Art Director:  Reu Fermin

Associate Art Director:  Ciara Baello

VP- Account Management Director:  Sue Ann Malig-Nolido

Regional Account Director: Onik Barbosa

 

Film Production Company: Film Pabrika Inc

Director: Joel Limchoc

Cinematographer: Dix Buhay

Gaffer: Aldwin Ocampo

Production Designer: Adelina Leung

Executive Producer: Ana Fe Manuel

Film Producer: Miguel de la Peña  

Editor: Anj Laparan

Colorist: Aurie Anden

 

 

Soundtrack Production: Hit Productions

Audio Engineers: Whannie Dellosa, Philip Jarilla

Music Arranger: Arnold Buena