SEOUL, SOUTH KOREA — The work celebrates the “Jin-ius” of Laneige’s Cream Skin Cerapeptide™ Toner & Moisturizer. The campaign holds significance for BTS’ oldest member Jin, known as “WorldwideHandsome,” as it marks his first participation in a beauty initiative. It showcases his role in solidifying Laneige’s identity as a global brand.
Jung von Matt’s “Jin-ius” campaign runs globally, showcasing key features of the Cream Skin Cerapeptide™ Toner & Moisturizer— Cerapeptide™, Micro-blending Technology™, and 120-hour long-lasting hydration. The campaign highlights Jin’s flawless skin from every angle as he examines the product in a laboratory setting.
The message conveys that Cream Skin Cerapeptide™ Toner & Moisturizer provides “the deep moisture you need, the milky light texture you love.” Inspired by the product’s impact, Jin dances freely as he discovers the genius innovation behind it.
Campaign contents are distributed via global social media channels in each region, including Instagram, YouTube, X and TikTok.
Hyitai Kim, MD from Jung von Matt HANGANG, said: “We are thrilled to collaborate with Laneige, one of the leading skincare brands, and Jin, a global icon. The project exemplifies our mission at JvM HANGANG to empower Korean companies to unlock their potential and make a significant impact on the global stage through innovative strategy and creativity. Furthermore, this campaign highlights the value of collaboration with other JvM offices, such as JvM NECKAR, Jung von Matt HANGANG has worked with other brands in the Amore Pacific corporation’s beauty portfolio, including luxury brand Sulwhasoo.”
