HONG KONG — Café de Coral, a leading restaurant chain in Hong Kong, has once again partnered with dentsu Creative Hong Kong in an AI-infused collaboration that sets a new industry standard. The partnership involves promotional initiatives with fully AI-generated campaign songs and interactive social activations centered around Café de Coral’s sought-after baked series.
Dentsu Creative Hong Kong seamlessly blends Café de Coral’s baked series with exciting local flavors, surpassing expectations. The concept of “Super Evolution” captures the essence of this remarkable fusion, elevating the classic series by incorporating renowned dishes like Hainanese chicken rice with unimaginable local flavors such as turmeric cream sauce and dark soy sauce for a limited time. This innovative offering embodies Café de Coral’s commitment to crafting captivating and unique culinary experiences.
Illustrating Café de Coral’s innovative vision, the collaboration with dentsu Creative Hong Kong kickstarts an AI-powered social media presence by introducing their “AI Editor.” This captivated the public by crafting a post incorporating Cantonese Romanization and instantly engaging with user comments. The AI editor simultaneously wowed the crowd by refreshing Café de Coral’s Facebook logo and cover image, aligning perfectly with the campaign tagline, “Super Evolution.” Within a short span of six hours, this dynamic social activation generated over 120,000 impressions, reach, and engagement.
Dentsu Creative Hong Kong also led the creative process by composing the lyrics and integrating AI technology to produce campaign songs in various genres, from anime to electronic, to rap and pop, based on the campaign tagline “Café de Coral Signature Baked Series – A Super Evolution in Classic Delights.” Integrating AI and creativity underscores Café de Coral’s commitment to pushing boundaries and delivering a unique dining experience to all walks of life in Hong Kong.
“At Café de Coral, we always strived to deliver restaurant-grade quality in an accessible manner, aligning with our brand vision,” said William Tsing, Corporate Director of Café de Coral. “By integrating AI into our campaign, we aim to democratize AI experiences and ensure that such technology is accessible for everyone, not limited to the privileged few. Stay tuned for the upcoming interactive social media game, which we hope to excite our customers once again.”
“We are dedicated to constantly learning from the latest technologies and cutting-edge advancements to amplify clients’ campaigns,” said Diana Tam, Managing Partner and Director of Operations at dentsu Creative Hong Kong. “The collaboration with Café de Coral highlights dentsu’s expertise in leveraging AI-blend techniques to create exceptional marketing campaigns, offering unique experiences to customers.”
The AI-infused campaign is being disseminated across various channels, encompassing mass TV, online TV, digital media, social media, outdoor displays, print media, and radio. This multifaceted approach includes various ad formats, such as programmatic banners and captivating lift lobby displays.
CREDITS:
Café De Coral
Chief Executive Officer: Piony Leung Corporate Director: William Tsing
Senior Marketing Manager: Heidi Tam Assistant Marketing Manager: Kelvin Ng
Dentsu Creative Hong Kong
Creative: Blue Wong, Peter Ho, Emily Fang, Kuga Ku Account Servicing: Diana Tam, Bethany Yiu, Kelly Wu
