STOCKHOLM, SWEDEN — Today sees the launch of the new film by the Swedish telco 3, in continuation of the brand’s in-house agency partnering with creative agency B-Reel, director Andreas Nilsson and production company Bacon.
In an industry where every mobile brand offers more or less the same, 3 wants to be known as Sweden’s ‘Trevligt network’. And for those outside of the country, ’Trevligt’ in Swedish translates to ’Nice’.
After the love story in the karaoke bar between a woman and the 3 guy in the brand’s previous spot, the new film takes us to a surrealist inspired theatre stage where a Flamenco performance group is just about to start a show when their focus is diverted to the choreographed footsteps of another Flamenco dancer entering the stage.
Sticking to his usual dry, absurd, and visually compelling filmmaking, Andreas Nilsson once again manages to make the 3 universe his own.
CREDITS
Production Company: Bacon
Director: Andreas Nilsson
Executive Producer: Mette Jermiin
Line Producer: Ditte Glass
DOP: Lasse Frank
Production Manager: Nana Ama Amartey Rothenborg
Service production Bucharest: ICON Films
Local producer: Alma Bacula
Local production manager: Andreas Natis
Local production coordinator: Otilia Catana
1st AD: Didier Mallet
Focus Puller: Georgica Ilie
Chief gaffer: Florin Nicolae
Key grip: Cristi Toader
Sound Technician: Ionut Geadau
Production Designer: Alexis Ross
Props Master: Grigore Puscariu
Stylist: Pernille Holm
Stylist Asst.: Ramona Creanga
Hair stylist: Cristina Temelie
Location Manager: Calin Hagima
Postproduction: BaconX
Editor: Ben Campbell / The Quarry
Creative director & VFX supervisor: Jan Tvilling
Executive Producer: Eliana Carranza-Pitcher
Head of Production: Mia Lalanne
VFX Producer: Lorène Lescanne
Lead compositor: Mario Maruska
Compositors: Kai Hauswirth, Marina Henzel, Thomas Banner
Colorist: Hannibal Lang
Conform artist : Søren Knudsen
Sound Designer: Adrian Aurelius / ballad
Post Producer: Louise Ryge
Client: Tre
Jim Carlberg, Head of Marketing
Mirja Kais, Head of Creative Agency
Mathias Anderson, Creative Lead (Creative Lead, AD)
Erik Carlson, Creative Lead (Creative Lead, Copy)
Agency: B-Reel
Zack McDonald, Executive Creative Director
Afshin Moeini, Creative Director
Christian Poppius, Creative Director
Maja Beckman, Group Brand Director
Ewa Staël von Holstein, Brand Manager
Thomas Eon, Strategist
Agency producer: Colony
Markus Ahlm
