STOCKHOLM, SWEDEN — In an industry where every mobile brand offers more or less the same without significant success, 3 wants to be known as Sweden’s ‘Trevligt network’. And for those outside of Sweden, ’Trevligt’ in Swedish translates to ’Nice’.
“Nice” is not a word typically associated with the telco industry, however, 3 is looking to go its own, kinder, more gentle way. “Say You, Say Tre” is the beginning of a year-long campaign under the Trevligt platform all created to show Swedes that this network is nice.
The newly formed client/agency duo of 3 and B-Reel asked celebrated Swedish director Andreas Nilsson and Scandinavian production company Bacon to work with them in bringing 3 to life through their TV spot as a lovable rebel in a typical Swedish karaoke pub to spark some big feelings. Say You, Say 3 is a heartfelt invitation to the people of Sweden to give “the nicer network” a chance.
Acclaimed puppet-maker, Andy Gent, whose work includes Wes Anderson’s Isle of Dogs, Fantastic Mr. Fox, and Tim Burton’s Corpse Bride, also contributed to the unique cinematic film with the creation of the 3 “guy”.
Credit List
Production Company: Bacon
Director: Andreas Nilsson
Executive Producer: Mette Jermiin
Line Producer: Ditte Glass
DOP: Lasse Frank
Production Manager: Nana Ama Amartey Rothenborg
Service production Bucharest: ICON Films
Local producer: Alma Bacula
Local production manager: Andreas Natis
Local production coordinator: Otilia Catana
1st AD: Didier Mallet
Focus Puller: Georgica Ilie
Chief gaffer: Florin Nicolae
Key grip: Cristi Toader
Sound Technician: Ionut Geadau
Production Designer: Alexis Ross
Props Master: Grigore Puscariu
Stylist: Pernille Holm
Stylist Asst.: Ramona Creanga
Hair stylist: Cristina Temelie
Location Manager: Calin Hagima
Postproduction: BaconX
Editor: Ben Campbell / The Quarry
Creative Director & VFX Supervisor: Jan Tvilling
Executive Producer: Eliana Carranza-Pitcher
Head of Production: Mia Lalanne
VFX Producer: Lorène Lescanne
Lead Compositor: Mario Maruska
Compositors: Kai Hauswirth, Marina Henzel, Thomas Banner
Colorist: Lasse Selvli
Conform Artist : Søren Knudsen
Sound Designer: Adrian Aurelius / ballad
Post Producer: Louise Ryge
Client: Tre
Head of Marketing: Jim Carlberg
Head of Creative Agency: Mirja Kais
Creative Lead, AD: Mathias Anderson
Creative Lead: Erik Carlson, Creative Lead
Agency: B-Reel
Executive Creative Director: Zack McDonald
Creative Director: Afshin Moeini
Creative Director: Christian Poppius
Group Brand Director: Maja Beckman
Brand Manager: Ewa Staël von Holstein
Strategist: Thomas Eon
Agency producer: Colony
Markus Ahlm
