BRUSSELS, BELGIUM – The STIB/MIVB launches “Voices of Brussels” by mortierbrigade: a bus that spreads hopeful messages throughout Brussels. An original way to connect people and increase solidarity.
Belgians are living in isolation for more than a month now. That’s why the STIB/MIVB and mortierbrigade came up with an original idea to bring the people of Brussels together none the less. The idea is simple: leave a voice message or type one through Messenger with your name in it, together with the address of its receiver and send it to the STIB/MIVB. After they received all messages, a bus will drive through Brussels with external speakers that air the messages through the streets.
Barbara Foucart, Brand Marketing Manager at STIB/MIVB: “The past few weeks STIB/MIVB focused on the protection of its travelers and the health of its staff, with extra measurements and strong communication on the dangers of COVID-19. Today we want to prove more than ever, that we all are Brussels, by keeping everyone in Brussels in touch with each other.”
Joost Berends, Executive Creative Director and partner of mortierbrigade: “Most people are still very connected in these isolated days. We use our phones, Facetime, Skype, Zoom and other videocall software to stay in touch with each other. With the “Voices of Brussels” bus, we’re able to connect Brussels on a more personal level, because the spoken messages will be heard all over the city. Our goal is to put a smile on everyone’s face and bring the citizens of Brussels closer together.”
The bus drives from Tuesday to Friday from 17h till 20h. Spoken messages will be played directly through the speakers, written messages will be recorded first.
CREDITS:
Client: MIVB
Client contacts: Tamara De Bruecker, Lionel Lammens, Barbara Foucart, Melisa De Wilde
Agency: mortierbrigade
CEO: Jens mortier
Executive Creative Director: Joost Berends
Brand Design Director: Philippe Deceuster
Strategic Director: Vincent D’Halluin
Creatives: Geoffrey Masse, Nicolas Mouquet
Copy NL: Thomas De Boeck
Producer: Amandine Clio
PR Manager: Anne-Cécile Collignon
Social: Jonas Van Bael
Design: Sophie Bayeul, Vito Latorrata
Illustration & animation: De Kwekerij – Barbara Vandekonijnen
Partnerships management: Digizik
Account Director: François Charles
Project Manager: Samantha Lomonaco
