MUMBAI, INDIA – As Ramadan is celebrated across the globe, India’s largest automobile manufacturer Tata Motors decided to inject a spirit of positivity and goodness among people with a message that it believes in: how small acts of goodness towards one another can help us overcome these turbulent times.
The brand, along with agency Ogilvy India, chose to narrate a simple yet impactful story of a little boy who brings alive the true spirit of goodness in a way that inspires us too.
In the film, inspired by his father, the son who is a truck driver has chosen to stay away from home during Ramadan to help deliver essentials commodities. The son decides to fetch essentials on his bicycle for the elders in his neighborhood because they can’t step out.
Through this film, Tata Motors also has the opportunity to salute those who have chosen to serve in the holy month of Ramadan despite the looming health concerns of COVID-19.
“When we do good, we inspire everyone. And the world needs a lot of good right now. This is a story that salutes those who have ensured that no matter how grave the risk, no home goes hungry,” said Sukesh Nayak, chief creative officer of Ogilvy India.
