Campaign Spotlight

Campaign Spotlight: Activision’s Call of Duty asks “What if the Cold War ended differently?” in campaign by Stendahls

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GOTEBORG, SWEDEN – During the Cold War, a Soviet invasion of the Nordic countries was never far away. Most young people of today are not well-informed of what the Cold War meant to the Nordics and what was at stake.

What if history unfolded a bit different? How would the world look like? This thought was put through its paces to create puzzling and amusing memes of very famous Nordic icons – such as the Swedish Dalahorse, the Norwegian Lusekofta and Danish Smørrebrød.

These “Russified” memes will lay the foundation for what the Cold War was – a conflict between the West and the East – and what the upcoming launch of Call of Duty: Black Ops Cold War will bring to the world.

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Credits:
Client: Activision
Stefan Bonnevier – Nordic PR Specialist Nordics
Siri Jansson – Nordic Brand Manager Call of Duty

Creative Agency: Stendahls
Martin Cedergren – Chief Creative Officer
Mikael Andersson – Copywriter
Alexander Skoglund – Art Director
Anton Eriksson – Copywriter
Viktor Eriksson – Art Director
Anna Lotto – Account Director
Jimmy Svensson – Film editor
Jacob Stjärne – Client Director

Retouching studio: Studio Mint

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