Campaign Spotlight: adam&eveDDB tell the story of ‘The Reindeer Princess’ to show Esso’s role in serving remote communities in new campaign

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LONDON – adam&eveDDB has drawn on a real-life story from a remote Norwegian community in its new campaign for Esso.

The film, which is released on Monday 18 December, is called ‘The Reindeer Princess’. It tells the story of Anne, a young woman growing up in Norway, and her struggle to feel that she belongs.

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Filmed in the snowy north of Norway, it shows Anne amid a vast herd of reindeer, her affinity with the animals immediately apparent.

Against the odds, she has become the world’s number-one reindeer racer and gained acceptance in the traditional community where she lives.

Amid the snowscape, we then see footage of an Esso service station providing a beacon of light and connection to the outside world for the people who live in this remote place.

Paul Cohen, Global Executive Creative Director on ExxonMobil, adam&eveDDB said: “This is a compelling and human story that shows the difference an Esso station can make to a remote community. Esso are proud to keep the Reindeer Princess racing and this seemed like the perfect time of year to bring this story to a wider audience.”

The film runs online and in social media across European markets. It was directed by Wilkins and Maguire at Stink.

Credits

Client: ExxonMobil

Brand: Esso

Project Name: Esso – Remote Stations

Client: Christophe Fay, Marketing Communications Manager EAME Retail Fuels

Chief Creative Officer: Rick Brim

Executive Creative Director: Paul Cohen

Creatives: Natasha Lyons and Dan Lacey

Agency Producer: Rebecca Holt

Planner: James Price and Philip Mattei

Global Business Director: Katie Toller and Peter Lewis