LONDON, UK – With 74%* of the nation saying they wanted to see light-hearted content in this year’s festive ad offering, the humorous Tesco advert shows people from across Britain worrying about the things that might put them on the naughty list this Christmas – from bad video call etiquette to buying too much loo roll. 2020 has been quite the year and we’ve all had to improvise to get by; 78%* of us admit to a naughty slip-up this year. As they deliberate over whether they are allowed a festive treat, we hear the voice of Tesco encouraging them not to think twice, not after this year.
https://www.youtube.com/watch?v=8CfrpexaCwg
No Naughty List | Tesco Christmas #TescoNoNaughtyList
The campaign was created by BBH and directed by Raine Allen-Miller from production company Somesuch. The campaign comprises TV, press, OOH, radio, social, in-store and PR and launches with a 60s TV spot on Saturday 14th November during ITV’s ‘The Voice. The soundtrack is on theme – Britney Spears’ ‘Oops!…I did it again’ – and the voiceover is provided by renowned comedian Asim Chaudhry.
Alessandra Bellini, Chief Customer Officer at Tesco, says: “At Tesco, we want to help customers celebrate and this year that didn’t just mean fabulous food and drink – they told us they were also looking for a bit of joy after a tricky year. Hopefully our ad will deliver that, while providing reassurance that – no matter how dodgy that home haircut was – you’re not alone and after this year, you’re definitely not on the naughty list, so embrace the festive treats.”
Tom Drew, Creative Director at BBH, says: ‘Who on earth would be on the naughty list after the year we’ve had? Hopefully we’ve made something to make people smile at a time when we need it most.’
CREDITS
Client name and title:
Chief Customer Officer – Alessandra Bellini
BBH Creative Team: Daniel Seager & Steve Hall BBH Creative Director: Tom Drew
BBH Tesco Head of Art: Uche Ezugwu
BBH Strategy Director: Lucy Moody
BBH Strategist: Harry Guild
BBH Business Lead: Samantha McLeod BBH Account Director: Matt Sims
BBH Account Manager: Claudia Richardson BBH Account Executive: Victoria Azubuike
Film Credits
BBH Producer: Joe Pawsey
BBH Assistant Producer: Kurtison Bailey Production Company: Somesuch Director: Raine Allen-Miller
Executive Producer: Seth Wilson Producer: James Waters
Marketing Communications Director – Emma Botton Head of Campaigns – Sarah Parmar
Campaign Manager – Megan Ash
Campaign Manager – Jordan Beedles
Campaign Assistant – Gabriella Fenwick
Campaign Assistant – Suzannah Kirton
DoP: Lasse Frank
Post Production: Untold Studios
Editor/Editing House: Matt Newman @ Trim
Sound: Sam Ashwell & Ben Gulvin @ 750MPH
Lead Music Supervisor: Hywel Evans
Music Supervisor: Black Sheep Music
Talent and Licensing Consultants: Issy Wedlake @ The Bourne Consultancy TV Materials:
Print Credits
BBH Account Director: Nicola Lentin
BBH Account Manager: Oli Mitchell
BBH Art Director: Laura Canciglia & Nick Thompson BBH Copywriters: Steve Hall & Josh Haines
BBH Producer: Chris Sellier
BBH Assistant Producer: Beth Mechem Photographer: Myles New c/o Rare by Trayler
Rare Producer: Kay Edwards
Food Stylist: Sal Henley
Prop Stylist: Tony Hutchinson
Social credits:
BBH Creative: James McComb
BBH Account Director: Luke Abbott
BBH Account Manager: Laura Huber
BBH Account Manager: Francesca Somerville BBH Producer: Karen Harban
Media agency: Mediacom
