PARIS – Relieve your ears during the flight with La Gomme à Mâcher, the takeoff and landing chewing gum.
As all travellers know, take-off and landing can sometimes cause pain in the ears. The cabin pressure varies and can block passengers’ ears. The chewing action is enough to balance this internal ear pressure and make the travel experience more enjoyable.
The caring attitude is at the heart of Air France’s concerns. To take care of its customers’ ears, Air France has created its own French chewing gum “La Gomme à Mâcher” with the agency BETC. Two flavours are available, both embodying French-style pleasure: pistachio-macaroon and crème brûlée. The gum is made in France and 100% natural. With La Gomme à Mâcher, Air France is once again illustrating French savoir-faire throughout the world.
This new product has been available before take-off on flights AF066 from Paris-Charles de Gaulle to Los Angeles (USA), AF084 from Paris-Charles de Gaulle to San Francisco (USA) and AF178 from Paris-Charles de Gaulle to Mexico City (Mexico), since July 6th. The gum will also be on offer at various Air France lounges at Paris-Charles de Gaulle (Terminal 2E, hall M, K, L, and 2 F1, F2, G) and Paris-Orly (hall 3).
To prolong the experience after your flight, you can find La Gomme à Mâcher on sale on Air France Shopping (https://shopping.airfrance.com/boutique/gomme-a-macher.html) and at Colette (http://en.colette.fr/marques/air-france.html) in Paris (213 rue Saint Honoré – 75001 Paris) as from July 6th 2017.
Prolong the experience on Snapchat too. As from July 6th, scan the Snapcode to discover La Gomme à Mâcher lens.
CREDITS
Campaign: La Gomme à Mâcher
Brand: Air France
Ad Agency: BETC Paris
Chief Creative Officer: Remi Babinet
Executive Creative Directors: Ivan Beczkowski, Jasmine Loignon
Creative Directors: Marie-Eve Schoettl, David Soussan
Creatives: Chloe Perignon, Chrystel Jung
Art Director: Nathan Brunstein
Director: Flaminguettes
Production Company: RITA
