MANILA, PHILIPPINES – Our mothers are the ones who make us strong, even in the toughest of times. This message was recently brought to life in a heartwarming film by Alaska, a Filipino brand that has been nourishing the bond between mothers and children for decades.
The film honors every mother and all they do in taking care of the family as they remain at home. Without the ability to shoot, Alaska, together with its creative agency, TBWA\Santiago Mangada Puno, repurposed old TV ads from the 90’s onwards, and changed the narrative into something that speaks of the reality today.
The film shows different scenes of mothers nourishing and caring for their children at home, set to the classic song “Iingatan ka.”
“Alaska recognizes the important role that mothers have during these difficult times. As we continue to help Filipinos and frontliners in need through our ongoing #AlagangAlaska efforts, we will not forget the heroes at home as well. We thank all the moms who keep every family strong despite the challenges that we face today,” said Harvey Uong, Alaska Milk Corporation Managing Director.
Let us all take time to thank our mothers for their ingat at alaga.
