BANGKOK, THAILAND – On special occasions, Thai people choose alcohol beverages as their first option for a gift to their loved ones. For years, Thai Health Promotion Foundation has presented the anti-alcohol campaign to encourage Thai people to stop giving alcohol as a gift in every celebration.
Thai Health Promotion Foundation “Lift”
This year, Leo Burnett Group Thailand in partnership with Thai Health Promotion Foundation want to make people realize that a real gift for someone you care about is not alcohol. Let’s wish them happiness in life and give them a thoughtful gift to show your care.
Credits
Campaign Name: A thoughtful gift
Title: Lift
Client: Thai Health Promotion Foundation
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Nateepat Jaturonrasmi
Creative Group Head: Termsiri Pornsricharoenkul
Copywriter: Apichat Napattanakij, Anin Sriurairatana, Panrutai Amattayakul
Art Director: Marut Suktalordcheep, Pawadd Thanapirom, Sompat Trisadikun
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Agency Producer: Sarawut Lertkittipaporn
Production Company: Mum films
Film Director: Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
D.O.P: Teerawat Thitikornwanich
2nd AC: Natchanon Mahitapong
Producer: Phatcharin Tarnpornsree
Editor: Dechmongkol Prasertsit
Colorlist: Pat Aphipongcharoen
Online Artist: Noppadol Sriviriya
Sound Production Company: Sound Space Studio
