MANILA, PHILIPPINES – Brands have been preaching to people at home. Brands have been giving attention to the frontliners. But there is one group of people we have been taking for granted: The COVID patients.
Those who did self-quarantine. Those who are recovering. Those who are still fighting to survive. What they need most right now is compassion.
AlcoPlus Rubbing Alcohol, a brand that spreads protection and positivity, this time aspires to spread compassion to the struggling patients.
AlcoPlus introduces “CoVid For COVID”, Compassion Videos for COVID Patients. AlcoPlus compiled short videos giving encouragement and hope for suffering patients. These compilation of videos were shown by doctors to patients to motivate them to keep on fighting and breathing.
CoVid For COVID is an initiative by Creative Cracker, a freelance creatives group, that hopes to contribute not only in decreasing the cases of COVID-19, but also in increasing the survivors of the disease.
Credits:
Client: AlcoPlus Rubbing Alcohol
Agency: Creative Cracker
Creatives:
Gail Riofrio (copy)
Guada Mariano (art)
