Campaign Spotlight: All we need is love: Give love today with Red Ribbon’s cakes and pastries

MANILA, PHILIPPINES — There is no better time to give love than today and no reason is too little to show someone how you feel.

In its latest campaign, Red Ribbon showed that expressing love does not always have to be a grand gesture. It could be as simple as giving a cake during a birthday, a simple pick-me-up pastry for a friend who needs cheering up, welcoming someone back home with a sweet treat, or making everyday family moments more special by sharing a cake. Set to the iconic tune “What the world needs now is love sweet love,” Red Ribbon’s video shows that all expressions of love make a world of difference especially now when love is needed the most.

“They say that love is universal, and it’s true. Everyone needs to feel loved more often because it makes our days better and sweeter. That’s what we, at Red Ribbon, want our customers to feel when they receive a Red Ribbon cake or pastry: that someone loves and appreciates them,” said Cathleen Capati, Red Ribbon Marketing Head.

“For 43 years, Red Ribbon’s accessible, high quality, delectable cakes and pastries have been part of every Filipino celebration–big and small. From our all-time favorite Black Forest Cake to our delightful Butter Mamon, Red Ribbon reminds Filipinos that although things may have changed, one thing always remains the same: we can give love today.”

With Red Ribbon, it’s easy to give love today and make a person’s day brighter. So, if you want to show love for a special occasion or just because, here are some tips to get you started.

1. Make small gatherings feel grander with a little decadence
   Nowadays, it’s all about intimate celebrations. While we may not be able to go big for these occasions, we can make it sweet and special with Red Ribbon’s decadent Black Forest.This cake is the epitome of indulgence with its layers of moist chocolate fudge cake filled with delectable chocolate cherry creamy filling, covered in icing and chocolate shavings, and topped with Maraschino cherries.
2. Surprise far-away loved ones with sweetness
   But what if you can’t attend one of these small celebrations? Worry not. You can still surprise your loved ones by sending a cake overloaded with chocolatey, fudgy moist, goodness – the Red Ribbon Chocolate Dedication Cake.Gift celebrants with a cake made up of soft and moist chocolate chiffon layers, filled and topped with delicious chocolate icing – with your own loving message written on the cake! If you want to be a little more extra, you can even host an online birthday party with a virtual candle-blowing.
3. Say it extra sweetly with a cake!
   Sometimes though, you don’t need an occasion to share some love. Maybe you’re just missing a friend and want to tell them how you feel or maybe a family member is in need of a few words of encouragement.Express sweet sentiments with a Red Ribbon Triple Chocolate Roll – a moist chocolate chiffon roll cake filled and covered with fudgy chocolate icing and milk chocolate toppings to give you the chocolatiest treat.
4. Bond at home with butter-cheesy delights
   With families working and studying at home, it’s easier to create bonding moments together. Enjoy a filling merienda with Red Ribbon’s Cheesy Ensaimada! Topped with sweet buttercream and loads of cheese. Enjoy this delicious treat paired with a warm drink.
5. Treat kids to a pastry pick-me-up
   Are the kids busy with their online classes? Parents can prepare a yummy pick-me-up snack for their breaks. Your all-time favorite snack, Red Ribbon’s Butter Mamon is made with soft chiffon and 100% real butter. A light and delectable treats for kids.

There are tons of other ways to give love today with Red Ribbon and their new heartwarming online video shows us just how.

For more information on Red Ribbon’s products and services, visit Red Ribbon Bakeshop on Facebook, subscribe to Red Ribbon Bakeshop on YouTube, and follow @redribbonbakeshop on Instagram.

To purchase these delectable products, you may visit the Red Ribbon Bakeshop store near you, go to the delivery website https://redribbondelivery.com.ph/, call the delivery hotline #87777, send a message via messenger at m.me/redribbonbakeshop, download the Red Ribbon app (available for Android and iOS) or via the delivery partner apps.

You may also send eGift Cards via the Delivery Website, Red Ribbon app, or messaging Red Ribbon Bakeshop via messenger.

CREDITS

Agency: BBDO Guerrero

Accounts:
Francine Kahn-Gonzalez – CEO
Kate Bitara – Account Director
Sofia Ticsay – Account Manager

Creatives:
David Guerrero – Chairman & CCO
Lexie Dy – Creative Director
Michelle Edu – Creative Director
Franco Villaflor – Art Director
Dino Robles – Copywriter
Ernie Angeles – Copywriter
Maui Reyes – Copywriter

Planning:
Pepper Feraren – Executive Director for Planning
Josef Montinola – Senior Strategic Planner

Production Partners:
Carlo Directo – Director
Jing Lopez – Executive Producer, Film Pabrika
Mavic Martin – Producer, Just Add Water
CentralStudios Post, Inc. – Post-Production House
Robbie Factoran – Arranger, Hit Productions
Hit Productions – Audio House
Charmaine Betudio – Talent Caster

Client: Red Ribbon
Cathleen Capati – Red Ribbon Marketing Head
Renel Guerrero – Marketing Director, Dedication Cakes and Digital/PR
Beatrice San Juan – Assistant Brand Manager, Dedication Cakes