In what is possibly the most epic game of hide-and-seek ever, easyJet and VCCP’s whimsical new campaign takes us on a hunt all across Europe.
The clever camera tricks paired with breathtaking views make for a visually stunning experience as we follow the main character from Algarve all the way to Marrakech, Iceland, and Santorini, all in just one minute.
The campaign promotes their package holiday service, easyJet Holidays, displaying the great range of locations and hotels the service has to offer.
The spot was directed by Brazilian duo Alaska (Gustavo Moraes and Marco Lafer) through Iconoclast, written by Peter Reid, and art directed by Rob Ellis. This follows easyJet’s 2018 ‘Imagine’ campaign–a multimedia project that encourages customers to imagine their ideal European getaway, which was also done by VCCP.
