COPENHAGEN, DENMARK – Simplicity can be many things. It can be quiet sunrise. A user-friendly cell phone plan. Or a dip in a beautiful river, fully clothed, to the sound of a man banging two rocks against each other. No wrong answers, just different perceptions of this wonderful journey called life.
Vipps – Give Your Phone A New Start
Which is probably the best way to explain the new spot for Norwegian mobile-payment-service-turned-cell-phone-carrier Vipps. Directed by Andreas Nilsson, produced by Bacon and made with Anorak as agency, the film is a both absurd and hopeful narrative of fresh starts and cell phones.
The creatives behind the campaign explain: “With Give Your Phone A New Start, we wanted to create a universe representative of what it feels like when things are wonderfully simple and problem free – the feeling of Vipps itself. And to accomplish that, you have to wash away the mud so you can sing carelessly at the sunrise accompanied by a man hammering away on two rocks.”
Credit List:
Production Company: Bacon
Director: Andreas Nilsson
DoP: Lasse Frank
Producer: Magne Lyngner
Post Producer: Eli Mari Sandal
Editor: Thomas Lagerman
Grade: Julien Alary
Sound Design: Adrian Aurelius
VFX: Ola Jacob Nestande
Agency: Anorak
Creatives: Peter Power, Magnus Høgberg Hansen, Lars Holthe
