Campaign Spotlight: Apple celebrates the brilliant minds and honors STEM for students of color

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CUPERTINO, CALIFORNIA – Iconic and influential minds are headlining Apple’s latest campaign made by TBWA Media Arts Lab. The ad which premiered at Apple‘s “One More Thing” event earlier this week features monochrome images from musicians and filmmakers to authors and activists, to chief executives and company founders. 

https://www.youtube.com/watch?v=b3VcGKv9Cfw

Apple states that the short honors SMASH.org, which is developing the next generation of scientists by providing equal access to STEM for students of color.

Set to Take Back The Power by Raury, the film celebrates the brilliant minds making greatness behind the Mac — Kendrick Lamar, Gloria Steinem, Billie Eilish, RuPaul, Tarana Burke, Spike Lee, Stephen Colbert, Takashi Murakami, and Saul Perlmutter.

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