Applebee’s launches their latest TV spot from Grey New York focusing on its Car Side To Go pick-up service. Set to the tune “Runaround Sue,” the 1961 hit by Celine Dion, we see life in the fast lane with an energetic doctor and mom squeezing cardio workout, covering hospital shifts, and late night visits to the cleaner into her daily routine.
To top off a busy day, her husband asks what her thoughts are for dinner. She pulls Applebee’s To Go app and orders food in advance to be picked up later. With Applebee’s, dinner for the whole family is made convenient, practical, and delicious.
Applebee’s CMO Joel Yashinsky said, “The song ‘Runaround Sue’ is a classic and beloved song that we feel best represents the hectic and hurried daily life of our hero character, who embodies many Applebee’s customers and their desire for convenient food options in an increasingly busy world.”
View the commercial: https://www.youtube.com/watch?
BRAND: Applebee’s
John Cywinski, President
Joel Yashinsky, Chief Marketing Officer
Heather Boyer, Director of Advertising
CREATIVE AGENCY: Grey New York
Advertiser: Applebee’s
Spot Title: Runaround Sue
First Air Date: 2/3/2019
Agency: Grey
WW Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Executive Creative Director: Jeff Anderson
Creative Director: Ryan McCarthy
Creative Director: Brian Mekjian
Junior Copywriter: Ryne Radermacher
Art Director: Reagan Fromm,
EVP, Account Director: Nadine Falco,
VP, Account Director: Ilyssa Harbatkin
Account Supervisor: Stephanie DiMilia
Account Executive: Taylor Cartwright
Executive Strategy Director: Tony Lederer
Strategy Director: Meghan Taylor
Senior Project Manager: Arie Andrews
EXECUTIVE PRODUCTION: Townhouse
Townhouse Head of Integrated Production – James McPherson
Head of Production: Tania Salter
Executive Producer: Adam Seely
VP, Producer: Peri Brand
Integrated Producer: Dante DeParma
Assistant Integrated Producer: Jake Alviene
Senior Post Producer: Christina Torres
Editor: Michael Ramirez
Senior Music Producer: David Lapinsky
Assistant Business Manager: Joseph Bringuier
Production Company: Tool
Director: Leigh Marling
Director of Photography: Corey Walter
Principal Talent: Erin Allin O’Reilly
