CUPERTINO, USA – Apple demonstrates their products through their latest campaign showing how working from home amidst this pandemic can be… messy.
The scene starts with the boss Facetime-ing her employees on restarting a “Project Pandora’s Box” giving them just a week to act on it. It then follows the colleagues attempting to plan and execute it while overcoming the frustrations that come along with working at home. Throughout the video, every Apple product is seen. Airpods, iPad Pro, Macbook Pro, iMac, and even their capabilities that can be very useful when working from home such as Siri, Reminders, scanner in the Notes app, measuring an object, and more.
Apple released the relatable video saying, “It’s still a world of deadlines, meetings, group chats, conference calls, coworkers, and bosses. But it’s also a world of kids, a dog, and a hairless cat. And it’s a world where collaboration never misses a beat, whether the team uses iPad, iPhone, iMac, MacBook, or all of the above. Working from home (or working from anywhere) isn’t new, but what you can make happen together is.
This is Apple at Work (from Home)”
Credits:
PRODUCTION COMPANY: SMUGGLER
DIRECTOR: Mark Molloy
